Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Key Takeaways for Greater Retention. Heather Yandow.

Retention 157

Retention Recruitment Universities Management 157

Top Nonprofits

MARCH 26, 2025

In this guide, well explore top tips for recruiting a robust volunteer community, as well as suggestions to help you manage and retain your volunteers. Most businesses know that its easier to retain existing customers than to attract new ones, and the same logic applies to recruiting volunteers. Lets get started!

Recruitment 52

Recruitment Public and Nonprofit Management Education Education 52

The NonProfit Times

JANUARY 9, 2025

Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected. Use recruiting tools to streamline the hiring process and employee management platforms to boost productivity. Remote work is here to stay, so make sure your tech setup supports seamless collaboration.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Candid

MARCH 31, 2025

How can nonprofits improve volunteer engagement and retention? So, what can nonprofits do to recruit these essential volunteersand retain them? Volunteer management software may be helpful in streamlining communications and matching volunteers with the skills needed for specific roles. Do you know where your volunteers are?

Public and Nonprofit Management 102

Public and Nonprofit Management Recruitment Leadership Education 102

NonProfit PRO

JULY 19, 2022

The Volunteer Generation Fund focuses on investments in volunteer management practices that increase both volunteer recruitment and retention. The 2023 grant competition will fund programs that address the COVID-19 pandemic’s effects on students.

Recruitment 189

Recruitment Retention Management 189

NonProfit Leadership Alliance

MAY 10, 2023

However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them. To recruit a team of energetic and helpful volunteers for your next event, you need to actively promote volunteering opportunities to your community of supporters. Let’s begin!

Recruitment 246

Recruitment Nonprofits Management Activism 246

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Here’s what to expect: What is volunteer management? What is volunteer management?

Management 110

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 110

NonProfit Leadership Alliance

JUNE 5, 2024

Implementing digital collaboration tools, custom knowledge management systems , and online learning platforms can facilitate communication, information sharing, and collaboration across generations and geographies. In his free time, Michael enjoys nature, reading, gaming, knitting, and spending time with his dogs, Zeke and Zeus.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

NonProfit Quarterly

NOVEMBER 20, 2024

The Need for a Systemic Alternative Despite the prevalence of gig work, workforce agencies’ training, support, recruitment, and data-gathering efforts remain focused on traditional, standard employment. In the pilot, recruitment ended when we reached 1,200 more work seekers than immediately available employment opportunities.

Nonprofit governance and management 116

Nonprofit governance and management Public and Nonprofit Management Governance Recruitment 116

NonProfit Leadership Alliance

OCTOBER 16, 2023

Much like you focus on donor retention, you also have to develop a plan for employee retention to ensure your team feels satisfied coming to work each day and upholding your mission. In this article, we’ll go over five tips to help your nonprofit nurture a flourishing work environment to keep employee engagement and retention high.

Leadership 246

Leadership Retention Nonprofits Nonprofit Leadership 246

Bloomerang

APRIL 11, 2023

However, successful volunteer recruitment, engagement, and retention are no easy feat. That’s where volunteer management software comes in. Volunteer management software is a tool that nonprofits can use to better organize their volunteers by handling everything from scheduling to ongoing communication.

Management 104

Management Recruitment Public and Nonprofit Management Nonprofits 104

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. Professional Development Another way to increase staff retention is to invest in the growth of your employees.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Marketing for the Modern Nonprofit

MARCH 6, 2025

One powerful tactic to consider is recruiting member ambassadors. There are many ways ambassadors can benefit your nonprofit, such as: Recruiting new members. Improving member retention. The same applies to recruiting people for your member ambassador program. The answer varies from organization to organization.

Recruitment 59

Recruitment Retention Values Energy 59

Marketing for the Modern Nonprofit

FEBRUARY 5, 2025

However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees and the best way to source the most ideal additions to your team is through recruitment. Fortunately, it isnt difficult or expensive to launchor improvea dedicated recruitment program. How effective are they?

Recruitment 80

Recruitment Marketing Marketing Management 80

Bloomerang

NOVEMBER 21, 2024

Recruit a match from a single donor or group of donors. What was our retention rate year over year? Assess your performance to your goals: recruiting new donors, upgrades, average gift size, and total gifts. September Create a campaign theme and offer, logo, and tagline. Filter by date. What number of donors gave at end of year?

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . The Donor Retention Crisis—and Why It Matters. whereas the new donor retention rate was 19.3%.

Retention 116

Retention Nonprofit governance and management Finance Governance 116

Bloomerang

FEBRUARY 25, 2025

However, dont overwhelm yourself with managing too many networks at once. Learn more about our donor management solutions in this short video: Wrapping Up Use a combination of these engagement strategies to ensure youre reaching various new donors across your numerous communication platforms. Use social media.

Nonprofit Organizations 103

Nonprofit Organizations Nonprofit Organizations Participation and motivation Public and Nonprofit Management 103

The Volunteer Hub

MARCH 7, 2022

With the value of a volunteer hour approaching $29 in 2022, now is the time to focus on retention and better utilize your existing volunteer contacts. Simply put, to reduce turnover and increase retention, volunteers must be pleased with the environment in which they work and motivated by the tasks to which they are assigned.

Retention 92

Retention Recruitment Public and Nonprofit Management Activism 92

NonProfit Leadership Alliance

NOVEMBER 20, 2023

Plus, creating a positive work environment that values your employees’ well-being will help you recruit new talent for your team. Conduct time management training. Through time management training, employees can learn to better manage their tasks and set priorities for their workday. Stress management workshops.

Insurance 246

Insurance Health Medical Nonprofits 246

NonProfit Leadership Alliance

JULY 2, 2024

From project management to stakeholder engagement, you’ll learn how to turn vision into action. This includes reviewing governance policies, financial management practices, and risk management protocols. Whether it’s donor support, grants, or earned income, understanding the financial landscape is key.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

Top Nonprofits

NOVEMBER 26, 2024

But while your organization might be on top of metrics for fundraising and volunteer recruitment , there are other operational areas you can optimize—such as hiring. Tracking hiring KPIs can be overwhelming, especially for nonprofits that have only recently started focusing on recruitment.

Recruitment 52

Recruitment Retention Nonprofits Culture 52

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Recruitment 52

Recruitment Participation and motivation Public and Nonprofit Management Activism 52

Nonprofit Marketing Guide

MARCH 13, 2024

But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement. Sharing success stories and achievements can motivate and inspire staff to keep up the great work.

Recruitment 219

Recruitment Retention Culture Communication 219

Getting Attention

MAY 10, 2012

Their new guide (free), 101 Volunteer Recruitment Secrets , showcases the insights of dozens of volunteer recruiters to share what works. Part One: 101 Secrets to Great Volunteer Recruitment. Great communications is at the heart of many of the secrets of the most effective volunteer recruiters. Why not check out the rest?

Recruitment 74

Recruitment Public and Nonprofit Management Retention Communication 74

NonProfit Hub

JUNE 3, 2025

Volunteer experience is one of the most criticaland often overlookedelements of volunteer management. As a nonprofit, part of your job is making sure that volunteers have a positive experience across the entire volunteer lifecycle, from recruitment and onboarding to engagement and retention. Volunteer Retention.

Recruitment 71

Recruitment Construction Retention Management 71

The Volunteer Hub

JULY 15, 2022

Strategically matching volunteers with assignments that allow them to excel can increase retention, improve engagement, and help your organization achieve its mission. Effectively utilizing your volunteer workforce can increase retention, improve engagement, and help your organization reach its mission.

Recruitment 86

Recruitment Altruism and Helping Volunteerism Volunteerism 86

Ann Green

JULY 30, 2024

No matter what technology you’re using to collect data, make sure all of these findings are routed to your constituent relationship management (CRM) system so the information is consolidated in one unified platform. The donor promotes these programs online and even recruits like-minded friends and family to join in.

Ethics 287

Ethics Donor Motivation Environmental Communication 287

Marketing for the Modern Nonprofit

AUGUST 28, 2024

Since you focus the majority of your nonprofit’s outreach on acquiring funding for your cause, volunteer recruitment can naturally fall by the wayside. However, a focused volunteer recruitment strategy can help your nonprofit tap into the over 60 million people who volunteer each year and harness their passion for your progress.

Recruitment 59

Recruitment Retention Collaborations Nonprofits 59

Candid

FEBRUARY 12, 2025

in 2022-23 , its worth asking: What are the drivers behind Americans volunteering less, and how can we boost volunteer retention? According to AmeriCorps, the average annual volunteer retention rate under normal circumstances is only 65%, and volunteers typically stay with an organization for fewer than three years.

Volunteerism 52

Volunteerism Volunteerism Retention Recruitment 52

NonProfit Hub

APRIL 23, 2015

Only once you’re ready to handle a volunteer program, then it’s time to get started recruiting helpers. Recruitment. If they know how much they mean to you, it helps with volunteer retention. What other ideas has your organization tried to recruit, engage or recognize volunteers for the work they’re doing?

Management 74

Management Recruitment Public and Nonprofit Management Advertising 74

Bloomerang

APRIL 16, 2024

Event management software for nonprofits brings all planning elements together in one place, streamlining your preparation and saving your team time and stress. Research shows that over 85% of event planners use event management software to bring their events to life. What is event management software for nonprofits?

Management 105

Management Nonprofits Collaborations Marketing 105

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2024

Future-Proofing Workforce Management: How Businesses Leverage Tech for Employee Growth and Retention Retaining top talent and fostering employee growth are essential for long-term success. Workforce dynamics are continually evolving, and traditional management strategies often fall short in meeting modern expectations.

Retention 52

Retention Management Nonprofit Administration and Development Technology 52

Bloomerang

OCTOBER 31, 2023

One common issue is the use of multiple, disconnected tools and systems for managing donor and volunteer relationships, events, communications, and more. Enter an all-in-one nonprofit donor relationship management system (DMS), like Bloomerang. Event management tools: To organize and promote events, from church services to fundraisers.

Management 116

Management Collaborations Activism Communication 116

The Volunteer Hub

JANUARY 27, 2021

in 2021 ), the importance of volunteer engagement and retention also increases. Some volunteer management solution providers, such as VolunteerHub, understand the importance of gamification and incorporate it into their software. “Retention is a key objective for 60% of recognition programs” ( source ).

Non-Profits 142

Non-Profits Retention Values Recruitment 142

The Volunteer Hub

NOVEMBER 29, 2022

Here are 5 ways to manage volunteer expectations. Exceeding expectations and providing volunteers with a great experience can positively impact retention. So, how can your organization manage expectations and create a meaningful experience for volunteers? Training is yet another opportunity to manage volunteer expectations.

Management 76

Management Volunteerism Volunteerism Agriculture 76