Nonprofit Marketing Guide

OCTOBER 11, 2011

Where will your organization find its next communications, marketing, or development director? found that 42% of nonprofits are planning to hire staff, from program services staff to marketing, from fundraising to IT. Recruitment needed at all levels and no budget to do so: Now that’s a problem. Geri Stengel.

Recruitment 171

Recruitment Nonprofits Communication Education 171

Selfish Giving

APRIL 26, 2010

Having escaped the bonds of traditional philanthropy, cause marketers set forth for the land of milk and honey. During their journey, a tribe among the cause marketers, called Komen, made a great golden [deep-fried] chicken and they worshiped it. 1 You shall know what cause marketing is. Marketing is.

Marketing 238

Marketing Marketing Philanthropy Recruitment 238

Bloomerang

APRIL 10, 2025

However, 26% of volunteer leaders noted that recruiting volunteers was a top challenge for their organization in 2024. We want to help your nonprofit succeed and make volunteer recruitment the best part of your job. Volunteer recruitment FAQs Why is volunteer recruitment so crucial for nonprofits?

Recruitment 57

Recruitment Participation and motivation Disaster Relief Activism 57

Nonprofit Marketing Guide

DECEMBER 1, 2011

Guest Post by Robyn Mendez, Marketing Manager for Convio. Can your donor have a real lifetime value if they aren’t with you for life? If your organization wants to benefit from the true potential of a Gen Y’s lifetime value, you need to be cultivating relationships with them today. Recruit a young, hip social media volunteer.

Values 182

Values Technology Recruitment Advertising 182

Selfish Giving

AUGUST 30, 2010

As a cause marketer, I think it represents a great alternative to point-of-sale programs and is a great step toward building a cause marketing community. If I was them, I’d identify a nonprofit in each major city that has the best and most experienced cause marketing team and recruit them to solicit great new deals for Causeon.

Marketing 230

Marketing Marketing Retail Recruitment 230

Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Recruit potential board members. Consider in-kind or pro bono asks for every initiative In 2023, Civic 50 companies contributed more than $1.5

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Selfish Giving

DECEMBER 27, 2011

Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. In short, these programs inspired me and made me proud to be a cause marketer. Location: New York City.

Marketing 239

Marketing Marketing Homelessness Food 239

Selfish Giving

NOVEMBER 10, 2010

We’ve always included coupons on our cause marketing pinups. They have an immediate value at the register when cashiers are asking shoppers to support our cause. But here are four more reasons your cause marketing should have coupons. billion in value) in the U.S., Coupons prove that cause marketing works.

Marketing 184

Marketing Marketing Retail Recruitment 184

Top Nonprofits

MARCH 26, 2025

In this guide, well explore top tips for recruiting a robust volunteer community, as well as suggestions to help you manage and retain your volunteers. Most businesses know that its easier to retain existing customers than to attract new ones, and the same logic applies to recruiting volunteers. Lets get started!

Recruitment 52

Recruitment Public and Nonprofit Management Education Education 52

Selfish Giving

MARCH 9, 2011

I’m a big fan of co-marketing with cause marketing. It adds value for the customer at the register and entrepreneurial causes can use co-marketing to recruit additional partners and raise money. Businesses love co-marketing because it gets them in front of potential new customers.

Marketing 198

Marketing Marketing Retail Recruitment 198

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 195

Marketing Marketing Participation and motivation Recruitment 195

Selfish Giving

OCTOBER 19, 2010

Despite its lofty intentions, cause marketing isn’t any different from any other idea, product or service: nothing happens until it gets sold. It really got me thinking about how Groupon works and its similarities to cause marketing (not to be confused with my earlier post on Groupon as cause marketing , better known as Causeon ).

Marketing 210

Marketing Marketing Retail Production 210

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

Selfish Giving

JULY 9, 2012

Every nonprofit wants to recruit new corporate partners, but your best bet to raise more money is to find new ways to work with your existing partners. The folks in marketing have bigger budgets but need bigger ideas if you hope to move them. Master skills they value. It just might lead to a new partner. Be insanely helpful.

Recruitment 237

Recruitment Philanthropy Values Technology 237

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 236

Marketing Marketing Collaborations Values 236

Nonprofit Marketing Guide

MAY 11, 2012

With new perspectives on the value of your volunteers, Convio is offering a free on-demand webinar called 5 Volunteer Trends that Can Improve Your Fundraising Bottom Line. Rosenthal guest posts on Getting Attention.org’s blog on Secrets to Great Volunteer Recruitment. Nonprofit Marketing Training. Engagement.

Marketing 174

Marketing Marketing Nonprofits Recruitment 174

Bloomerang

JULY 29, 2024

A membership is a type of business plan where individuals pay a recurring fee—dues—to access the value an organization creates. How can or do we add value to their lives? Each approach targets an essential aspect of membership recruitment and engagement, offering a clear roadmap to expand your nonprofit’s base.

Recruitment 104

Recruitment Collaborations Nonprofits Environmental 104

NonProfit Leadership Center

OCTOBER 2, 2023

But it’s not just about a leader’s skills and expertise; great board members fundamentally align with your nonprofit’s mission, values and culture. To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. Do you have a board diversity matrix?

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Tell a story that your volunteers can connect with.

Recruitment 246

Recruitment Nonprofits Management Activism 246

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Nonprofits can create strong psychological contracts by aligning organizational values with staff passions.

Retention 245

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 245

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Here are 7 tips to help your organization get the most value from social media. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? Here are 7 tips that can help.

Recruitment 91

Recruitment Values Food Universities 91

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 219

Recruitment Retention Culture Communication 219

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Marketing 166

Marketing Marketing Recruitment Associations 166

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization. Many people value things that they can see.

Associations 134

Associations Recruitment Values Collaborations 134

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Fundraising Coach

JUNE 20, 2025

Search engine optimization (SEO)—the process of improving your site so it ranks higher in search engine results—is foundational to nonprofit website marketing. With smart use of social media, you can connect with current supporters’ networks of friends and family members who likely share similar values. Linking directly to key pages.

Marketing 52

Marketing Marketing Nonprofits Education 52

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. Today, we’ll teach you how you can use RemoteHub to recruit volunteers absolutely free of charge and even earn donations to your nonprofit organization! .

Recruitment 128

Recruitment Nonprofit Administration and Development Nonprofit Organizations Nonprofit Organizations 128

The Volunteer Hub

MAY 16, 2023

Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Effective promotion of skill-based volunteer opportunities creates a win-win scenario for both the organization and the recruited volunteer. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Recruitment 53

Recruitment Participation and motivation Public and Nonprofit Management Activism 53

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Recruitment 52

Recruitment Participation and motivation Public and Nonprofit Management Activism 52

NonProfit Leadership Alliance

JUNE 5, 2024

Nonprofits can foster a culture of respect by valuing contributions from employees of all generations, recognizing the unique strengths and expertise that each individual brings to the table. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Public and Nonprofit Management 246

Public and Nonprofit Management Collaborations Culture Leadership 246

NonProfit Leadership Center

MARCH 6, 2023

REGISTER Certificate in Volunteer Management — April 26, May 3, & May 10 The Certificate in Volunteer Management prepares today’s volunteer managers to recruit, retain, and recognize volunteers more effectively. REGISTER NEW! Benham, FAHP, CFRE , and Dr. Maureen Butler.

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

Nonprofit Marketing Guide

NOVEMBER 5, 2015

We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. You must recruit donors. Some orgs like setting a public goal of the number of new sustainers they would like to recruit in a campaign. Photo Credit: https://flic.kr/p/aVmeYp. So, how do we get them? First, the basics.

Recruitment 224

Recruitment Retention Values Nonprofits 224

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 264

Health Public and Social Policy Public and Nonprofit Management Culture 264