Nonprofit Marketing Guide

SEPTEMBER 7, 2016

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. Do you ever wonder how you stack up against other nonprofits? This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate.

Retention 157

Retention Recruitment Universities Management 157

Clairification

MAY 12, 2025

The 2024 Fundraising Effectiveness Project Report * shows downward trends in numbers of donors (down 4.5%), and retention (down 2.6%). First-time donor retention is at its lowest-ever recorded rate. Overall retention (including ongoing donors) is just 42.9%. Less than one in five new donors (acquired in 2023) gave again.

Retention 57

Retention Philanthropy Universities Nonprofits 57

NonProfit Leadership Alliance

JANUARY 10, 2025

While your team might have the right nonprofit management skills , they can only do so much on their own. Your tools are the foundation of your nonprofits operations. To help you out, we will cover six essential tools every nonprofit should have in 2025. They help you streamline tasks, reduce manual errors, and cut costs.

Technology 246

Technology Public and Nonprofit Management Nonprofits Nonprofit Leadership 246

The Agitator

SEPTEMBER 11, 2013

Mastering ‘retention’ requires hard work: research, organization-wide involvement across departments, and a willingness to swim against the conventional currents in the Sea of Sameness that is drowning our sector. charities Don''t Miss these Posts donor retention DonorVoice fundraising loyalty nonprofit management nonprofits premium'

Retention 86

Retention Nonprofit Management Management Fundraising 86

The Agitator

OCTOBER 23, 2012

Overall donor attrition in 2010 was 59% — that is, 59% of 2009 donors did not give again to participating nonprofits in 2010. Last year new donor retention was only 27%! If you’re interested in a low-cost, easy-to-use CRM that is built for fundraising results based on engagement and retention, I predict you’ll love Bloomerang.

Retention 102

Retention Management Activism Communication 102

The Agitator

OCTOBER 9, 2013

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey.

Retention 79

Retention Nonprofit Management Management Marketing 79

The Agitator

OCTOBER 13, 2013

Last week, Roger and I asked for retention superstars to tell us their stories. We loosely set the superstar benchmark at an overall 70% retention rate. Given that we have thousands of readers, who generally respond with enthusiasm, we hoped to have dozens of retention success stories to share with you.

Retention 73

Retention Public and Nonprofit Management Nonprofit Management Management 73

The Agitator

AUGUST 26, 2013

Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium'

Retention 81

Retention Nonprofit Management Management Values 81

The Agitator

OCTOBER 14, 2013

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation. Average year.

Retention 76

Retention Recruitment Nonprofit Management Management 76

Affnetz

APRIL 23, 2024

Nonprofit Donor Management Software | Top 10 Premium Solutions / By Bala Guntipalli Introduction: Buying nonprofit donor management software can be tough, but this blog helps you understand the criteria and sort through the top players in the market.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

The Charity CFO

MARCH 6, 2025

The Importance of Setting Goals and Tracking Them in Nonprofit Management As nonprofit leaders, one of our biggest responsibilities is to set clear expectations, measure progress, and hold teams accountable. Why Nonprofits Need Data KPIs allow nonprofit leaders to: Set measurable goals for fundraising, programs, and operations.

Finance 52

Finance Retention Nonprofits Health 52

The Agitator

APRIL 12, 2012

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. First off, most nonprofits actually have a donor service/call center, either in-house or outsourced.

Retention 90

Retention Production Values Marketing 90

NonProfit Leadership Alliance

AUGUST 14, 2024

In the bustling coastal city of Cotonou, Benin, in West Africa, one man stands out in the nonprofit sector: Norentz Gogan , a Certified Nonprofit Professional (CNP). “It has been a transformative experience that I would highly recommend to anyone passionate about making a difference in the nonprofit sector.”

Public and Nonprofit Management 246

Public and Nonprofit Management Leadership Nonprofit Leadership Universities 246

NonProfit Leadership Alliance

MAY 27, 2024

As a dedicated nonprofit professional, you understand the critical role of continuous learning in the field. The nonprofit sector is dynamic, shaped by technological advancements, ever-evolving trends, and shifts in marketing and public relations strategies. This is where nonprofit professional development comes in.

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

The Agitator

APRIL 13, 2014

Debbi Barber at Grizzard, in a post last week titled One Simple Way to Improve Retention , hit the nail on the head. She recommended one improvement that would unfailingly yield higher lifetime value from any nonprofit’s donors.

Retention 105

Retention Fundraising Fundraising Nonprofit Management 105

Affnetz

MARCH 14, 2024

Introduction: In today’s fast-paced world, nonprofits are constantly seeking innovative solutions to streamline their operations and amplify their impact. Looking for a Salesforce CRM alternative tailored to nonprofits? Fundraising: Salesforce for Nonprofits claims to grow income with data intelligence and insights.

Nonprofits 130

Nonprofits Management Production Nonprofit Management 130

The Agitator

OCTOBER 17, 2013

Commenting on Tom’s Ingredients of Retention Success post, Mazarine Treyz of Wildwoman Fundraising poses the intriguing question of whether retention of donors may possibly be related to an organization’s ability to retain its professional fundraisers. Mazarine asks …. ” Look, I am a fundraising.

Fundraising 104

Fundraising Fundraising Retention Nonprofit Management 104

The Agitator

JUNE 16, 2016

Chapter 9 of my book, Retention Fundraising: the art and science of keeping your donors for life, focuses on ‘Barriers to Retention’ The top two barriers? The real killers? #1: 1: Silos and #2: False Attribution. Those who work in organizations with more than one department are familiar with silos.

Retention 69

Retention Communication Fundraising Fundraising 69

The Agitator

SEPTEMBER 9, 2014

Increasing the lifetime value of a donor file by increasing retention rates seems like a ‘no brainer’ when it comes to improving an organization’s fundraising performance. Or does your nonprofit follow more the scenario described in this post from Analytical. See here and here. Has that happened in your organization?

Retention 95

Retention Nonprofit Management Management Values 95

Affnetz

APRIL 15, 2024

Donor Management Software for Small Nonprofits | Affnetz / By Bala Guntipalli Introduction: Donor management is the cornerstone of success for any nonprofit organization, and for small nonprofits, efficient management of donor relationships can make all the difference in achieving their missions.

Management 130

Management Public and Nonprofit Management Nonprofits Retention 130

Nonprofit Marketing Guide

MAY 18, 2018

Find out Why Your Nonprofit Should Retweet Its Own Tweets – and How to Do It. TalentDesk gives us the 2018 Best Nonprofits to Work For using data from Glassdoor on salary and employee satisfaction and Charity Navigator’s organization accountability ratings. Try these 7 Nonprofit Management Tips To Advance Your Career.

Communication 102

Communication Public and Social Policy Public and Nonprofit Management Nonprofits 102

The Agitator

JANUARY 12, 2014

— donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Don''t Miss these Posts donor retention fundraising marketing metrics nonprofit management research premium' Let me explain.

Public and Nonprofit Management 92

Public and Nonprofit Management Retail Retention Nonprofit Management 92

The Agitator

AUGUST 31, 2014

Up until then our tireless Agitator editors were happily and busily white boarding the steps that fortunate organization might take to ensure the best retention possible from this massive burst of flash philanthropy. Fundraising philosophy/profession Nonprofit management premium'

Retention 105

Retention Philanthropy Associations Nonprofit Management 105

The Agitator

OCTOBER 1, 2013

How are you managing the Donor Journey? accountability donor retention fundraising nonprofit management You Deserve a Raise premium' So here’s Tony’s piece. By Tony Elischer “I spend my life ‘on the road’ visiting many.

Fundraising 98

Fundraising Fundraising Retention Nonprofit Management 98

The Agitator

JANUARY 27, 2015

At the start of the year Steve MacLaughlin, Blackbaud’s Director of Analytics, in his post 5 Things That Won’t Happen in 2015 hit on what I consider the biggest risk facing nonprofits these days — doing nothing. Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit management premium'

Retention 92

Retention Nonprofit Management Activism Management 92

Bloomerang

JULY 6, 2023

Nonprofit strategic planning can help your organization meet challenges effectively and take advantage of new opportunities. Despite the many benefits that strategic planning can bring, 49 percent of nonprofits lack a strategic plan. Nonprofit strategic planning FAQs What is strategic planning for nonprofits?

Nonprofit governance and management 122

Nonprofit governance and management Public and Nonprofit Management Nonprofits Nonprofit Administration and Development 122

The Agitator

JUNE 8, 2014

Don''t Miss these Posts donor retention fundraising loyalty nonprofit management premium' The drains, who suck out the emotion, neutralize feelings and commoditize giving till it becomes like any other commercial transaction. They’ve professionalized to the point that passion, dreams and aspirations are usurped and replaced by.

Retention 93

Retention Nonprofit Management Management Fundraising 93

The Agitator

APRIL 14, 2014

As Roger says here , in one of dozens of posts talking about lifetime value … Don''t Miss these Posts donor retention loyalty nonprofit management Seth Godin premium' Despite the fact that The Agitator has probably pushed this key point more than any other.

Retention 92

Retention Nonprofit Management Values Management 92

The Agitator

FEBRUARY 13, 2014

He preaches a lot about retention and how monthly giving programs relate to it. direct marketing Don''t Miss these Posts donor retention fundraising legacy marketing loyalty nonprofit management planned giving telemarketing You Deserve a Raise premium' Of course, that’s because if you can communicate with someone.

Fundraising 84

Fundraising Fundraising Retention Nonprofit Management 84

Nonprofit Tech for Good

DECEMBER 9, 2022

Diversifying your funding is critical to your nonprofit’s stability and ability to achieve your mission. With the ups and downs of the past few years, many nonprofit organizations that were heavily dependent on just one or two funding sources found themselves in a tight spot. Consistency helps nonprofits to plan and forecast.

Nonprofits 132

Nonprofits Management Fundraising Fundraising 132

The Agitator

OCTOBER 8, 2013

Once again … the nonprofit world has painfully proven Aldous Huxley’s maxim that “facts do not cease to exist simply because they are ignored.” Once again … for the 7th year in a row the Donor Retention Rate among 2,840 American nonprofits surveyed has again dropped.

Retention 82

Retention Nonprofit Management Management Marketing 82

The Agitator

JANUARY 8, 2014

It’s fashionable these days for many nonprofit fundraisers and their consultants to claim they’re ‘data-driven’ Problem is, most focus on the ‘data’ part of the slogan; few understand the requirements of the second word — ‘ driven’. Here are my candidates for a basic set of 2013 KPIs every fundraiser needs.

Retention 88

Retention Nonprofit Management Management Values 88

Bloomerang

JANUARY 11, 2022

People truly are any company or nonprofit’s best asset and higher employee satisfaction is crucial for retention and production. Once you know them and understand them, you can better relate to them and help align their goals with the goals of the nonprofit! Get to know them and understand them. Practice empathy.

Culture 135

Culture Values Nonprofits Retention 135

The Agitator

JANUARY 21, 2014

If you are seriously interested in arresting your nonprofit’s declining retention rate, there are several approaches you can take — tactical improvements to your cultivation and renewal streams, improving ‘customer service’ aspects of your operations, telling a more compelling story (delivering both emotion and results).

Retention 79

Retention Nonprofit Management Management Communication 79

The Agitator

SEPTEMBER 2, 2014

Donor acquisition Donor retention / loyalty / commitment Fundraising analytics / data Fundraising philosophy/profession Nonprofit management premium' Here’s a summary of all 10 Barriers along with a link for those particular barriers in which you’re most interested.

Retention 85

Retention Nonprofit Management Management Fundraising 85

The Agitator

MAY 14, 2014

Acquisition Don''t Miss these Posts donor retention DonorVoice fundraising nonprofit management premium' Even if a ‘best practice’ seems sound, that’s no excuse for not trying to innovate and improve. But I’m being.

Fundraising 86

Fundraising Fundraising Retention Nonprofit Management 86

The Agitator

MAY 5, 2013

Of course this pitiful lack of concern for the donor is reflected in the equally pitiful retention rates of most organizations. Like so many nonprofit CEOs he figured he had a terrific service, could raise prices and eliminate services. Don''t Miss these Posts donor retention fundraising loyalty nonprofit management'

Retention 95

Retention Nonprofit Management Management Fundraising 95