NonProfit Quarterly

JULY 8, 2025

Given these communities’ experiences with institutional and interpersonal racism in the workplace —and additional data that suggest few employees trust their CEOs to be honest about issues of race and DEI at work—it makes sense that workers of color are particularly interested in working from the psychological safety of their home.

Public and Social Policy 100

Public and Social Policy Public and Nonprofit Management Nonprofits Children 100

iMarketSmart

MARCH 14, 2025

Look at Donor Retention. Even if you cant change their minds, you can improve your retention strategies by learning from those you lost. Obsess about donor loyalty. Just dont look at the number of donors from year to year. That can mislead you into believing youre doing a better job than you are.

Retention 59

Retention Psychology Culture Philanthropy 59

Elevation

JUNE 20, 2025

By using this psychological tactic, users are more likely to click on the ad Click By weaving ‘click’ into the ad copy, users know exactly what next step they should take. When these three concepts function harmoniously, your Google Ad copy will prosper. Uncomplicated and direct language works!

Nonprofit governance and management 52

Nonprofit governance and management Advertising Public and Nonprofit Management Public and Social Policy 52

Clairification

FEBRUARY 24, 2025

Whats in a name? A rose by any other name would smell as sweet , said Shakespeare. But, would it? Seth Godin thinks words matter. Thats just semantics Just? The meaning of the word is the reason we used the word. If we dont agree about the meaning of the word, we havent communicated.

Fundraising 57

Fundraising Fundraising Nonprofits Culture 57

NonProfit PRO

JUNE 6, 2025

It combines the practicality and convenience of technology with the power of eyeball-to-eyeball contact, which aligns with the 55/3/7 communication model established by Albert Mehrabian, professor emeritus of psychology at UCLA. setForceSafeFrame(true).addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",

Communication 147

Communication Retail Nonprofit governance and management Public and Nonprofit Management 147

NonProfit Leadership Alliance

JULY 10, 2023

Employee retention has always been an issue for nonprofit leaders, but it is currently at an all-time high. So, What is the Solution to Employee Retention? Psychological contracts are the unwritten expectations and obligations between employers and employees.

Retention 245

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 245

Bloomerang

JUNE 6, 2024

But it’s important to understand that motivating members to become donors is not just a financial ask but an emotional journey, deeply rooted in the psychological connections your members form with your cause. Celebrating contributions: How recognition fuels donor retention Recognition matters.

Psychology 105

Psychology Participation and motivation Retention Technology 105

NonProfit Leadership Alliance

JUNE 5, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. His expertise includes public relations, advertising, fundraising, social media, recruitment, retention, event development, leadership development, and community engagement.

Collaborations 247

Collaborations Public and Nonprofit Management Culture Leadership 247

Nonprofit Megaphone

APRIL 17, 2023

This is where understanding the psychology of giving comes into play. By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

Psychology 52

Psychology Retention Values Non-Profits 52

NonProfit Leadership Alliance

JULY 2, 2024

He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention. His expertise includes public relations, advertising, fundraising, social media, recruitment, retention, event development, leadership development, and community engagement.

Public and Social Policy 247

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 247

Nonprofit Marketing Guide

OCTOBER 24, 2018

Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. If you think you should be making more money from your current list of supporters, this webinar is for you!

Psychology 132

Psychology Philanthropy Retention Universities 132

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The Psychology Behind Corporate Giveaways: Why Do They Work? Here’s a look at the key psychology principles that make promotional products an effective marketing and branding strategy. Beyond being mere free items, corporate giveaways also harness the psychological principle of reciprocity. appeared first on GlobalOwls.

Psychology 52

Psychology Participation and motivation Production Associations 52

NonProfit Leadership Center

APRIL 15, 2024

In organizational psychology, culture has three key elements: practices, values, and underlying assumptions. By incorporating well-being into strategic planning, leaders can build the psychological capital of their teams — hope, efficacy, resilience, and optimism — essential in today’s fast-paced world of work.

Psychology 130

Psychology Health Culture Public and Nonprofit Management 130

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood. Monthly donors give 42% more over the course of a year compared to one time donors.

Psychology 91

Psychology Retention Technology Governance 91

The Agitator

JANUARY 26, 2015

After explaining the addiction, she cites the steps recommended by the American Psychological Association for overcoming an addiction: admitting that you cannot control your addiction or. Donor acquisition Donor retention / loyalty / commitment premium' I must admit … I’m so envious of Ece for writing this piece.

Psychology 72

Psychology Retention Associations Fundraising 72

The Agitator

MARCH 11, 2013

With that question, as part of a personality quiz to prospective readers of the magazine Psychology Today, the late, great copywriter Bill Jayme dramatically increased the circulation of that magazine. So register here free. Registration is on a first-come-first-registered basis.

Psychology 71

Psychology Retention Values Management 71

Nonprofit Tech for Good

JUNE 18, 2020

By taking the time to acknowledge donor generosity, your nonprofit can increase donor retention and encourage recurring giving. According to this GuideStar article , there’s a psychological reason called the completion effect that helps explain this phenomenon. Simply put, the closer we get to completing a goal, the better we feel.

Food 138

Food Psychology Nonprofits Values 138

NonProfit Quarterly

MARCH 29, 2023

Even the American Psychological Association acknowledges the country is “facing a national mental health crisis that could yield serious health and social consequences for years to come.” 9 The reverse is also true: “low levels of social connection are associated with declines in physical and psychological health.”

Health 122

Health Culture Non-Profits Psychology 122

The Volunteer Hub

AUGUST 2, 2022

According to AmeriCorps, the national average volunteer retention rate is 65%. Because your organization relies on the support of volunteers, it is critical to try and optimize volunteer retention rates. In order to optimize volunteer retention rates, you need to understand what is causing volunteers to quit in the first place.

Retention 77

Retention Volunteerism Volunteerism Psychology 77

The Agitator

JULY 31, 2018

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. To make the point on its importance we’ve noted the research indicating that failure to thank donors is a top cause of attrition ….we’ve AND STILL….Penelope

Retention 63

Retention Psychology Universities Food 63

Candid

MAY 26, 2021

Very soon technology will improve donor participation and retention by making it ridiculously easy to give. Primary research in philanthropy and broader studies in behavioral economics and psychology can inform fundraising behavior that motivates donors and dramatically improves fundraising results. Creativity.

Technology 98

Technology Fundraising Fundraising Participation and motivation 98

The Agitator

APRIL 15, 2010

had 41 percent greater psychological loyalty toward Dessert Gallery. Tags: Don't Miss these Posts branding charities communications donor retention loyalty media usage nonprofit management nonprofits social networking. But that just fine. Whatever facilitates engagement is good news!

Psychology 61

Psychology Retention Nonprofit Management Management 61

Getting Attention

NOVEMBER 22, 2011

It is part of a psychological system that causes people to raise their estimates of how much value they hold in the eyes of another person. A retention strategy isn’t gratitude. If you’re heart isn’t it it, the “thankee” will know it immediately.

Psychology 68

Psychology Retention Health Values 68

NonProfit Hub

OCTOBER 31, 2018

By using data, case studies and a bit of basic psychology, you can gain valuable insight about your supporters that can lead to an improved fundraising strategy. Questions like these are what lie at the heart of donor psychology and donor behavior, and if you know the answers to them, the sky’s the limit. Tell stories.

Psychology 70

Psychology Children Retention Energy 70

The Agitator

FEBRUARY 8, 2018

What I’m hoping is that those readers truly interested in solving their organization’s fundraising and donor retention problems dig deeper and realize that an increasingly complex world poses new fundraising challenges that can’t be met by simplistic and pat “solutions.” Fail at retention. No reliability.

Retention 78

Retention Fundraising Fundraising Psychology 78

Candid

APRIL 13, 2021

Keep in mind: Many folks give an initial, smaller “test the waters gift,” so a follow-up plan is key for retention. There is no single answer to why people give; however, one thing remains clear: People give because they were asked (read the Psychology Today article, “ Six Reasons Why People Give Their Money Away, or Not ,” for more reasons).

Psychology 98

Psychology Retention Leadership Foundations 98

The Agitator

JANUARY 27, 2010

Not every fundraiser is equally adept at the craft, which requires some facility and "feel" for branding, differentiation, story-telling, simplifying the complex, donor psychology, timing and — when you get that all sorted — actual writing … from case statements to "elevator speeches" to direct response copy.

Psychology 60

Psychology Retention Nonprofit Management Communication 60

Getting Attention

NOVEMBER 2, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. The second half of the book relates the development of his new form of psychology called logo therapy—in essence how a person’s perception of the “meaning” of their life, or lack of, drives them. ” – Jan L.

Psychology 72

Psychology Retention Health Values 72

Candid

FEBRUARY 21, 2024

If staff interact more with AI tools than with one another to complete tasks, it reduces the well-documented benefits of informal conversations of building an effective workplace culture, onboarding new staff, and improving staff retention. Putting humans first There is an alternative approach: a human-first AI adoption strategy.

Production 98

Production Construction Psychology Technology 98

The Agitator

JANUARY 3, 2018

Those donors who were highly committed to the organization had their retention go down by nine points when they received six additional communications versus none. When we looked at low-commitment donors, the six additional communications corresponded to a 12-point increase in retention.

Retention 58

Retention Psychology Education Education 58

Getting Attention

DECEMBER 22, 2011

Chase, Consulting Specialist Institutional Advancement and Customer Retention Marketing. The second half of the book relates the development of his new form of psychology called logo therapy—in essence how a person’s perception of the “meaning” of their life, or lack of, drives them. ” – Jan L.

Psychology 66

Psychology Nonprofits Retention Values 66

Momentum Nonprofit Partners

FEBRUARY 2, 2023

Amanda’s introduction to HR occurred at an entry-level in 2008 with her intent to use the position as a placeholder while she built upon her undergraduate degree in Counseling/Psychology.

Non-Profits 105

Non-Profits Nonprofit Administration and Development Medical Culture 105

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 22, 2023

The apps are designed in such a way, by applying psychological principles, to keep you hooked to your smartphone. What are the various design elements they use and the psychological principles they apply? UX/UI design and social media psychology People use social media apps day in and day out today. Let’s take a look!

Psychology 52

Psychology Energy Activism Retention 52

Fundraising Leadership

APRIL 5, 2024

What you say and how your present at work and online are crucial in hiring and retention. ” Leadership Takeaway Of The Week: “Empathy comes not from the things we say but from the questions we ask and the way that we pay attention.” -- Jamil Zaki, Stanford University associate professor of psychology and author.

Leadership 74

Leadership Universities Recruitment Retention 74

NonProfit Hub

JULY 25, 2019

In recent years, a growing amount of research in behavioral science and social psychology has made it possible to understand many of these techniques on a deeper level. These are prime examples of a psychological phenomenon known as the Zeigarnik effect , named after Lithuanian psychologist Bluma Zeigarnik.

Civil Society 71

Civil Society Fundraising Fundraising Psychology 71

iMarketSmart

SEPTEMBER 16, 2022

In the acquisition and retention of both donors and advancement staff, it is of great importance to: Look for the most purpose-driven. I cited the Lippincott analyses of effective brands in the “Human Era,” which pointed out that companies with the strongest brands treated employees and customers the same.

Leadership 52

Leadership Culture Psychology Ethics 52

Fundraising Leadership

SEPTEMBER 2, 2022

And once inside an organization that has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention. “ “ Once an organization has worked to honor diversity, equity and inclusion across all identities, it is important to concentrate on retention.

Retention 52

Retention Psychology Leadership Recruitment 52