Remove 2011 11 14 how-to-write-posts-people-will-remember
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How to build deeper connections with your donors using surveys

iMarketSmart

This then permits questions that: Connect the donor’s identity (history, people, and values) with the cause, the charity, or the project [ Original Identity → Challenge ] Define a personally meaningful victory [ Victory → Enhanced Identity ], and Make a challenge that promises the victory [Challenge → Victory ]. Or donors don’t want to meet.

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How gratitude completes the donor hero story

iMarketSmart

Joseph Campbell writes, “the adventurer still must return with his life-transmitting trophy. It shows his people and values. It benefits his people and values. One step remains: The hero returns.[2]. The story started in the hero’s ordinary world. This shows his backstory. These are his sources of identity. The hero returns.

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Questions to ask to advance the donor’s hero story

iMarketSmart

Connects to the donor’s original identity (history, people, or values), Promises the hope of a victory impacting the larger world, and. Because of my people, i.e., “People like me make gifts like this.”. Because of my people, i.e., “This impact helps (or is supported by) people like me (or with me).”.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

One day, a passing wealthy donor will recognize their plight and write a million-dollar check! People buy lottery tickets every day. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. Look, I understand. It’s fun to engage in magical thinking. But he’s struggling.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

One day, a passing wealthy donor will recognize their plight and write a million-dollar check! People buy lottery tickets every day. All this just makes the great struggle faced by the heroic leaders more noble. Besides, one day that big gift will come in. Look, I understand. It’s fun to engage in magical thinking. But he’s struggling.

Values 52