iMarketSmart

FEBRUARY 27, 2023

Sure, asking for money is hard. But asking for an estate gift? As Anne Melvin puts it, “For many of us, asking for a bequest is akin to asking, ‘So when are you going to die and what are you going to leave us when you do?’ [1] The right ask can be powerful. They increase interest in making a lasting impact.

Psychology 52

Psychology Public and Nonprofit Management Public and Social Policy Finance 52

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. It’s still possible to ask questions. 1] First, the fundraiser must have a valid reason to ask questions. 1] First, the fundraiser must have a valid reason to ask questions. Justify asking questions Questions can work. So, we need to justify asking the questions.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

JUNE 6, 2022

They make the donor’s character more important. Making the donor’s character more important works. It makes the story more compelling to the donor. If the gift doesn’t change anything, why make it? But here is where things got weird. Another experiment found the same thing. 3] Why did this work?

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Insurance Culture 52

iMarketSmart

JULY 17, 2023

3] In a reciprocal, sharing community, giving makes sense. 3] In a reciprocal, sharing community, giving makes sense. In a non-sharing or non-reciprocal community, giving does not make sense. The smarter play is this: Follow the examples of others in your community. This means two things.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

DECEMBER 5, 2022

Are we asking them? 3] We don’t need encouragement to do the fun parts. Each has capacity to make a $10,000 gift. Each has a 75% chance of making that gift. Each has capacity to make a $1 million gift. Each has a 3% chance of making that gift. Suppose you make one gift proposal per week.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Nonprofit Administration and Development 52

iMarketSmart

SEPTEMBER 19, 2022

The fundraiser makes the call to adventure. 3] She knows when donor circumstances make each option relevant.[4] In that universal story, the guiding sage plays a powerful archetypal role. This role can direct the fundraiser’s work. She challenges the donor to heroism. She helps along each step of the journey. This might mean.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Altruism and Helping Values 52

iMarketSmart

MARCH 20, 2022

The donor must see things from the character’s perspective. 1] We can see things from their perspective. 3] In other words, donors must identify (perspective + empathy) with the character. But what we see must also make us feel. How do we make this happen? Make it specific. Make it simple. This means.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52