Remove 2014 10 18 storytelling-is-for-fundraising-nonprofit-marketing
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Top 10 Tweets From the 2014 Cause Marketing Forum

Nonprofit Tech for Good

Thanks to a partnership with the Public Interest Registry , Heather Mansfield of Nonprofit Tech for Good was able to report live from the Cause Marketing Forum (Storified) last week in Chicago, IL. So, for your nonprofit’s next conference , prioritize using images. 23 Retweets, 18 Favorites.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising. But fundraising isn’t one thing. Fightin’ words.

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4 big ideas Dr. Russell James got from scanning donor brains with neuroimaging equipment

iMarketSmart

Fundraising story. Compelling fundraising story does something special. Compelling fundraising story does something special. In his workshop for aspiring Hollywood screenwriters, Michael Hauge explains, “No matter what kind of storyteller you are … you have one primary objective. Philanthropy originates in story.

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How to build deeper connections with your donors using surveys

iMarketSmart

Socratic fundraising asks questions. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] 1] First, the fundraiser must have a valid reason to ask questions. But sometimes that isn’t feasible. Or they’re too far away.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. These establish motivation from the main character’s original identity. The inciting incident. This is main character’s challenge. Climax and resolution. These show the main character’s victory and altered identity. The inciting incident.

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Why answering “no” to these four questions guarantees failure in your fundraising efforts

iMarketSmart

Fundraising metrics can’t do everything. This is also a common feature of metrics in storytelling. This is also a common feature of metrics in storytelling. So, let’s look at some hard stuff when it comes to fundraising. Fundraising math v. fundraising emotion. The right metrics. Are we seeing them?