How to Make the Ask of a Gift in a Will Less Scary
iMarketSmart
FEBRUARY 27, 2023
It means some part of one’s identity – one’s people, values, or story – will continue on after death. But to be meaningful, the impact must support one’s people, values, or story. 6] People become more interested in social prestige,[7] fame,[8] a positive life story,[9] personal heroism,[10] or putting their name on something.[11]
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