How to Make the Ask of a Gift in a Will Less Scary
iMarketSmart
FEBRUARY 27, 2023
Sure, asking for money is hard. 23] “Of the types of planned gifts that we’ve talked about, which one would you consider?”[24] We’re trying to figure out why. Many aren’t even trying to compete. One reason is that few are even trying to provide value to legacy donors. But asking for an estate gift?
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