Questions to ask to advance the donor’s hero story
iMarketSmart
DECEMBER 19, 2022
Socratic fundraising. In fundraising, the “one big thing” is always the same: Advance the donor’s hero story. Socratic fundraising can do this. In the universal hero story (monomyth), a guiding sage often kicks off the hero’s journey. In the donor’s hero story, the fundraiser is the guiding sage.
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