Why You Should Focus Your Fundraising Efforts on Generating Gifts of Wealth (from Assets) Not on Disposable Income (from Credit Cards, Checks, or Cash)
iMarketSmart
APRIL 11, 2022
Gifts of wealth. But often the secret to unlocking major gifts is on the cost side. That secret is this: Major gifts are gifts of wealth, not disposable income. Understanding gifts of wealth starts by understanding wealth. 4] Warren Buffet created a new way to borrow money to buy stocks.[5]
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