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Why answering “no” to these four questions guarantees failure in your fundraising efforts

iMarketSmart

Fundraising metrics can’t do everything. So, let’s look at some hard stuff when it comes to fundraising. Fundraising math v. fundraising emotion. Suppose you make one gift proposal per week. Three out of four weeks, you bring back a big gift. The right metrics. Are we focused on the right donors?

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Questions to ask to advance the donor’s hero story

iMarketSmart

Socratic fundraising. In fundraising, the “one big thing” is always the same: Advance the donor’s hero story. Socratic fundraising can do this. In the donor’s hero story, the fundraiser is the guiding sage. In the donor’s hero story, the fundraiser is the guiding sage. A compelling fundraising challenge.