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Dr. James Explains How Asking Permission Sets the Stage for “The Ask”

iMarketSmart

More time can help. More time can help. The power of the preliminary “yes” Asking for permission with a delay triggers another behavioral reaction. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. They can require more thought.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

McKee explains, “Therefore, the Inciting Incident first throws the protagonist’s life out of balance, then arouses in him the desire to restore that balance … the Inciting Incident propels the protagonist into an active pursuit of this object or goal.”[7]. But increasing anger didn’t work if the gift just generally helped people.