Nonprofit Marketing Guide

JANUARY 28, 2021

Today we are excited to release the 2021 Nonprofit Communications Trends Report! Download Your Free Copy of the Trends Report Now.

Communication 280

Communication Nonprofits Activism Marketing 280

Nonprofit Marketing Guide

APRIL 16, 2025

Thats where Engagement Mindsets come ina research-backed framework created by Nonprofit Marketing Guide (NPMG) that helps nonprofits move beyond surface-level demographics and into values-driven communication. Active donors/volunteers Need clear action steps and leadership opportunities.

Leadership 189

Leadership Nonprofits Values Culture 189

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Mix Work with Play.

Collaborations 236

Collaborations Communication Public and Nonprofit Management Marketing 236

Nonprofit Marketing Guide

MARCH 7, 2023

We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. Social Media in General The typical social media user actively uses an average of 7.2 Social Media in General The typical social media user actively uses an average of 7.2

Communication 230

Communication Activism Nonprofits Marketing 230

Nonprofit Marketing Guide

OCTOBER 5, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator. When I could re-enter the working world, I parlayed this experience into a position for marketing and development for a small nonprofit. How are you communicating with your co-workers? Tricia Maddrey Baker. Let’s see how she is adapting.

Communication 296

Communication Nonprofits Children Associations 296

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. But we suspect that a much larger percentage are open to opportunities even if they are not actively looking.

Communication 220

Communication Nonprofits Retention Activism 220

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 289

Marketing Marketing Entrepreneurship Participation and motivation 289

Nonprofit Marketing Guide

MAY 17, 2022

Number of monthly active users: 2.91 Number of monthly active users: 2 billion. Number of monthly active users: 1 billion. Number of daily active users: 211 million. Number of monthly active users: 2+ billion. Number of monthly active users: 810 million. hours are spent on social media. Gender: 38.4%

Communication 209

Communication Activism Nonprofits Marketing 209

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. That’s not uncommon.

Marketing 246

Marketing Marketing Nonprofit Leadership Nonprofits 246

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. As the author of most of our #NPCOMMLIFE posts, the well-being of our community is very important to me.

Communication 221

Communication Retention Nonprofits Collaborations 221

Nonprofit Marketing Guide

MARCH 9, 2023

Marketers everywhere are yelling from the mountain tops about how this is the future of marketing as we know it. With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. AI is no longer a futuristic concept.

Communication 230

Communication Technology Nonprofits Ethics 230

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.

Marketing 189

Marketing Marketing Finance Advertising 189

Nonprofit Marketing Guide

JUNE 28, 2022

Now for the first time in my storied nonprofit career, I’ve had the honor of working with a team, including my cohort Nicki Faircloth, that not only centers on equity but also works actively to uproot systems of oppression internal and external. Looked around who wasn’t at the table or represented in our communications and hired “experts”.

Communication 197

Communication Collaborations Culture Activism 197

Ann Green

APRIL 28, 2025

Basic details: Tracks contact information and other general personal data (full and preferred name, pronouns, birthday, preferred communication method, etc.). Organizational connections: Compiles donors giving history and involvement in other activities at your nonprofit to help you choose the right next steps for engaging them.

Management 175

Management Ethics Education Education 175

Nonprofit Marketing Guide

DECEMBER 8, 2021

This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .

Associations 257

Associations Management Marketing Marketing 257

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Let’s talk about Incorporating Infographics In Your Marketing Strategy. Need to improve your Active Listening Skills in the Workplace ? Homecoming. Disney Springs, FL. Hello, Friends!

Communication 184

Communication Nonprofits Production Retention 184

Nonprofit Marketing Guide

MARCH 10, 2023

Time to spring forward…into the most helpful articles, posts, and tips for nonprofit marketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Should your communications and images go Happy or Sad?

Marketing 201

Marketing Marketing Nonprofits Communication 201

Nonprofit Marketing Guide

FEBRUARY 17, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!

Marketing 199

Marketing Marketing Nonprofits Communication 199

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Daily active users from your community.

Marketing 246

Marketing Marketing Collaborations Public and Nonprofit Management 246

Nonprofit Tech for Good

JUNE 16, 2025

For nonprofit marketers and fundraisers, the sheer volume of “must-use AI tools” touted on social media and tech blogs is overwhelming. For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. 14) Version.ai

Marketing 69

Marketing Marketing Fundraising Fundraising 69

Affnetz

SEPTEMBER 2, 2023

Exploring Donor Management Software: A Go-To Guide for Small Nonprofits / By Mike Crum The best software for fundraising activities include a range of impressive features that help with the different stages of a fundraising cycle. This major pitfall can be avoided by investing in the best software for fundraising activities.

Activism 130

Activism Fundraising Fundraising Management 130

Affnetz

JUNE 9, 2025

Share updates about your organization’s activities, impact stories, and opportunities for involvement. This combination can help you reach a wider audience, foster a sense of community around your cause, and provide personalized and convenient ways for donors to engage with your organization.

Retention 100

Retention Nonprofits Management Activism 100

Nonprofit Marketing Guide

MARCH 3, 2022

Your nonprofit’s communications and marketing workload requires more staff members than you have now. With that rapid growth often comes additional investment in communications teams. Few executive directors really understand the level of stress involved in nonprofit communications and marketing work.

Communication 176

Communication Collaborations Production Leadership 176

Nonprofit Marketing Guide

APRIL 14, 2022

It’s one of the most common complaints we hear from nonprofit communicators: I don’t have enough time to do all this work. . But we also know that if you work in nonprofit communications, 99% of the time, you’ve been asked to do too much (or have agreed to do too much or have too many great ideas on your own).

Communication 176

Communication Production Management Collaborations 176

Nonprofit Marketing Guide

JULY 8, 2021

I’ve been in a lot of conversations lately where I’m encouraging nonprofit comms staff to create levels or tiers that represent a certain level of comms staff effort and/or a certain volume of communications activity, such as numbers of emails or social media posts. Additional communications added to the editorial calendar.

Communication 280

Communication Activism Marketing Marketing 280

Clairification

JANUARY 8, 2024

Yet too few organizations make the effort to operationalize this construct into their fundraising and marketing planning. Actively Build Donor Trust The Donor’s Bill of Rights is a great starting point. The post 10 Strategies to Actively Build Nonprofit Donors Trust appeared first on Clairification. You should.

Activism 115

Activism Retention Construction Philanthropy 115

Nonprofit Tech for Good

MARCH 9, 2025

Software tools help you with many details, such as monitoring fundraising activity, processing payments, building landing pages, and running online events. Other potential fundraisers could include volunteers, recurring donors , and those actively engaging with your organization on social media.

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. 2) Meet Volunteers Where They Are Marketing volunteer opportunities aren’t just about what’s said or the story that’s told.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

Nonprofit Marketing Guide

JULY 21, 2023

I myself am going to both, but not before I bring you the most helpful articles, posts, and tips for nonprofit marketers. This week we have TikTok and YouTube Updates, how to handle different social media interactions, active users on Threads, website tips, and more. Here are some TikTok Updates Marketers Need to Know.

Marketing 169

Marketing Marketing Ethics Nonprofits 169

Nonprofit Marketing Guide

APRIL 21, 2021

We get this question so often we created a free online course that will help you create a plan for real success (as opposed to vague “awareness” activities that are usually a waste of time). Which communications tactics to use. You aren’t alone. What “raising awareness” really means. How to measure your success.

Activism 285

Activism Communication Marketing Marketing 285

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent? We don’t know yet. .

Leadership 358

Leadership Nonprofits Entrepreneurship Values 358

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Then, explore how Salesforce addresses these challenges.

Fundraising 119

Fundraising Fundraising Public and Nonprofit Management Non-Profits 119

NonProfit PRO

APRIL 12, 2023

A well-timed, personalized outreach activates a feeling of pride in your donors that can inspire them to give. Does your organization have a strategy for stewardship communications with multiple touchpoints throughout the year? Could you use more support in getting creative campaigns across the finish line?

Activism 246

Activism Communication Marketing Marketing 246

Nonprofit Marketing Guide

DECEMBER 13, 2023

As a nonprofit marketer, getting your budget items or overall budget approved is a crucial part of rolling out an effective marketing strategic plan but can sometimes be intimidating. For more on nonprofit marketing budgets, join us for Strategic Nonprofit Marketing Budgets: Your Roadmap to Approval and Impact.

Finance 237

Finance Marketing Marketing Activism 237

Affnetz

JUNE 9, 2025

By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Identifying a donor’s motivational triggers and then segmenting your communications to donors based on their deepest interest is essential to keeping a donor’s attention.

Retention 130

Retention Public and Nonprofit Management Participation and motivation Management 130

Marketing for the Modern Nonprofit

APRIL 28, 2025

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. Define your goals, audience, and communication channels. Thats where automated campaigns come in.

Marketing 59

Marketing Marketing Retention Recruitment 59