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Your nonprofit needs a skilled, dedicated team to advance its mission. By Debbie Willis Every new employee brings passion, talent, and a fresh perspective to your nonprofit. Your nonprofits new hires and long-time employees are all dedicated to making the world a better place, but they need an environment that allows them to flourish.
Are you ready to get serious about measuring your nonprofitmarketing success? One of the reasons that measuring nonprofitmarketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.
Email marketing platform GetResponse has released some email marketing benchmarks data you might be interested in. They only looked at active senders with at least 1,000 contacts. For nonprofits specifically, they have: Open Rate: 30.85%. To get this data, GetResponse analyzed 5.5 Click-Through Rate: 2.13%.
Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Each nonprofit attracts a mix of these mindsets, but the key is to focus each message on one primary mindset to avoid muddled communication.
The Nonprofit Leadership Center is pleased to welcome Andre Curry to our board of directors. He currently serves as senior field marketing manager for the West Florida region at Florida Blue, where he and his team create meaningful community experiences through outreach and engagement.
Let’s get one thing straight: we’re big fans of AI in nonprofit communications. We’ve hosted webinars, built training resources, and actively encourage nonprofit communicators to use AI to speed up content creation, brainstorm ideas, and reduce the mental load. But it can only take you so far. You’ll get love, not truth.
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For nonprofitmarketers and fundraisers, the sheer volume of “must-use AI tools” touted on social media and tech blogs is overwhelming. For those nonprofit professionals looking to expand their knowledge of using AI for marketing and fundraising, this list of 33 AI tools is a good place to start. 14) Version.ai
No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. Here’s how we suggest you level up your permission-based marketing, list building, and segmentation. But that means it is very easy to get overwhelmed! Level 1: Beginner.
Constant Contact, Campaign Monitor , Active Campaign , Hubspot , and Emma also offer some level of A/B testing. Some nonprofits get great results sending on weekends, for example. Should the email come from your nonprofit, a staff person, or some combination of the two in the “from” field?
By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good According to the Nonprofit Tech for Good Report , 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024.
What motivates someone to dedicate their career to both clinical social work and the nonprofit sector? A Path Rooted in Social Service Keenen Stevenson’s introduction to the nonprofit sector began early in his career when he worked with Court Appointed Special Advocates ( CASA ) for Children of D.C.
By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.
Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. That’s not uncommon.
It’s not every day that two nonprofits merge. To help those considering a nonprofit merger, I called up my former client and now friend, Karen Carloni. Karen orchestrated the very successful merger of her nonprofit organization with a larger nonprofit. Let’s cover the basics: Can you merge two nonprofit organizations?
Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Here are five takeaways from the 2024 Civic 50 Report that nonprofit leaders can leverage to expand or initiate successful corporate partnerships: 1.
Creating a nonprofitmarketing budget is much like growing and tending plants – though kind of in reverse. You have to ensure you have all the right ingredients and components necessary to help your activities grow and flourish. Your carefully nurtured marketing efforts will yield fruitful results.
Nonprofit Influencers – Whether a nonprofit Executive Director, Development Director, Board Member … you owe it to yourself, your nonprofit, and the positive social outcomes you are a part of creating, to always be learning! Reading just about every book on nonprofit leadership, fundraising, generative governance , etc.
In the second edition of The NonprofitMarketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofitmarketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”
What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Here are the 10 Keys.
Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.
I am back with another peek into the new activitiesnonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on NonprofitMarketing Guide. From Sally Hartman: My new pandemic hobby is playing the piano. Katie Godfrey Demmer.
Ready for the most helpful articles, posts, and tips for nonprofitmarketers? This week we have design tips for social media, marketing tips from Rihanna, effective Instagram ads and more. Twitter Outlines the Best Performing Super Bowl Ads, Based on Tweet Activity. Orange Beach, AL Happy Friday!
Time to spring forward…into the most helpful articles, posts, and tips for nonprofitmarketers. This week we have examples of great personalized emails, choosing happy or sad images, March Madness for marketers, an inclusive tech glossary and more. Here are 5 Reasons Why Social Media is Essential for Small Nonprofits.
Introduction: Donor engagement stands as a cornerstone for sustained success for nonprofit fundraising. In a survey of nonprofit organizations , respondents reported only 46% of donors made repeat gifts in the following year and for every 100 new donors gained, 99 were lost. If you’re still wondering ‘How to Engage Donors?’
By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Later, you can migrate the less critical data.
Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. Research shows the impact of prioritizing grassroots engagement and localized impact on nonprofit sustainability. Increased visibility and credibility A connected community amplifies your voice.
By Shannon Whitehead , Content Strategist at Neon One a software that connects nonprofits with the technology and resources that empower them to build a community of generosity. Software tools help you with many details, such as monitoring fundraising activity, processing payments, building landing pages, and running online events.
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Statista ] 96% of nonprofits use Facebook Pages. Nonprofit Tech for Good Report ] On average, posts reach 1.4%
As a result, we here at NonprofitMarketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the NonprofitMarketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?
One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.
In 2025, federal and state funding shifts are significantly disrupting the nonprofit sector. At Foundation Source, we observed that foundations that continued to make grants (and in some cases even increased their distributions) during the market instability of the 2020 pandemic emerged even stronger.
I myself am going to both, but not before I bring you the most helpful articles, posts, and tips for nonprofitmarketers. This week we have TikTok and YouTube Updates, how to handle different social media interactions, active users on Threads, website tips, and more. Here are some TikTok Updates Marketers Need to Know.
If you are curious about messaging and visual trends in the nonprofit sector, Facebook will show you some of what big nonprofits are testing right now. For all the headaches for small nonprofits that Facebook creates, this is one relatively new development that is actually helpful! appeared first on NonprofitMarketing Guide.
This is happening in the middle of budget season, grant reporting, wrapping up that fall event, and various program marketing initiatives. Every day, a great snowfall of new emails with marketing requests blankets your inbox, while also dreading the inevitable task of identifying from where 2022 funding will come. .
We’re putting some extra focus on social media this week as we prepare for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2023. The information below was taken from the BONUS handout Everything Nonprofits Need to Know About Social Media in 2023. billion Largest age group: 25-34 (30%) Gender: 43.7%
Nonprofit organizations may be feeling the need to take a stance on the metaverse and make decisions on meta-related activities, like accepting crypto donations.
As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.
By Carl Diesing Alongside moves management and capital campaigns, grant fundraising is one of the most intricate fundraising activities that a nonprofit organization will undertake. For an in-depth look at grant management and how these tools can assist your nonprofit, explore DNL OmniMedia’s guide on the topic.
ByJackie Sue Griffin The nonprofit world isnt what it used to be. To thrive during 2025, nonprofits must create workplaces where employees feel connected to the mission and see clear opportunities for growth. Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special.
Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.
Despite the importance of raising money well, the majority of small to midsize nonprofits use suboptimal strategies—methods that are expensive, time-consuming, and yield only minimal returns on a lot of hard work. These are the kinds of revenue strategies that keep nonprofits just surviving instead of scaling.
Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. According to the 2019 Email Deliverability Benchmarks Study by EveryAction, a little over 20% of nonprofit emails were delivered to spam folders monthly costing nonprofits $92.8 million in 2018.
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