Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 195

Marketing Marketing Participation and motivation Recruitment 195

Candid

NOVEMBER 5, 2024

By allowing employees to avoid added costs such as child care or using personal time to participate in an after-hours or weekend activity, VTO provides more equitable access to volunteering opportunities. Recruit potential board members. billion in cash donations and over $2.6

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Selfish Giving

JULY 11, 2012

Sloane Bennett sent me this news on the latest campaign from beauty brand Elizabeth Arden that combines cause marketing with Pinterest. I was struck by how easy it is to execute a cause marketing promotion on Pinterest – and that Elizabeth Arden was a darn good teacher. This is how it works: Step 1: Recruit a Company Partner.

Recruitment 263

Recruitment Fundraising Fundraising Production 263

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Marketing 52

Marketing Marketing Recruitment Participation and motivation 52

NonProfit Quarterly

NOVEMBER 20, 2024

We spent a year working with a US workforce board to launch its own regional hourly labor market as an alternative to Silicon Valley’s apps. Market pressures to drive down labor costs led to reports of pay cuts from gig workers on many platforms, including Shipt , Lyft, Uber , DoorDash, Instacart , Amazon Flex , and TaskRabbit.

Nonprofit governance and management 116

Nonprofit governance and management Public and Nonprofit Management Governance Recruitment 116

NonProfit Leadership Center

OCTOBER 2, 2023

To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. 4 Questions Every Nonprofit Should Ask Itself to Recruit the Right Board Members 1. Use this matrix as a guide when recruiting new board members. Do you have a board diversity matrix?

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

NonProfit Leadership Alliance

MAY 10, 2023

From designing an effective marketing strategy and securing sponsors to coordinating details like venues, catering, and entertainment, there are dozens of tasks that need to be completed before the day of a big event. Actively market event volunteering opportunities. Let’s begin!

Recruitment 246

Recruitment Nonprofits Management Activism 246

Bloomerang

OCTOBER 24, 2024

From securing your vendor to recruiting enough volunteers , keeping track of all these elements is essential. 5) Recruit Volunteers. Many nonprofit organizations will need to recruit additional volunteers to work their fundraising events. 6) Market Your Event. Medical, Power Outage) Will you have a specific itinerary?

Recruitment 105

Recruitment Nonprofits Management Food 105

Nonprofit Tech for Good

MARCH 9, 2025

Launching a peer-to-peer campaign begins with recruiting some of your most fervent supporters to organize personal campaigns on your organizations behalf. Software tools help you with many details, such as monitoring fundraising activity, processing payments, building landing pages, and running online events.

Participation and motivation 111

Participation and motivation Nonprofits Technology Recruitment 111

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Encourage team-building activities that foster understanding and collaboration. Leveraging Technology For Recruitment and Retention Technology can simplify hiring and keep teams connected.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Tech for Good

FEBRUARY 2, 2025

Volunteer Recruitment: A QR code displayed on banners at a maker’s market or fundraising event can simplify sign-up for interested people. Include them in table tents, banners, and event badges to provide instant access to live event schedules, donation portals, or interactive activities.

Recruitment 107

Recruitment Nonprofits Food Associations 107

Nonprofit Marketing Guide

MAY 5, 2020

Here is how we were able to boost activity in our private All-Access Pass Holder Facebook Group: Email. We have always been big on multi-channel marketing and we found that using email with our Facebook Group helped it grow substantially. Our first step was to recruit moderators who were Pass Holders themselves.

Recruitment 223

Recruitment Activism Marketing Marketing 223

The Killoe Group

APRIL 28, 2025

Be sure to build and optimize your participant portal to help your participants recruit team members, access resources that help them fundraise, showcase their personal fundraising pages , ask for donations from their social networks, and track progress toward their fundraising goals.

Participation and motivation 96

Participation and motivation Fundraising Fundraising Recruitment 96

Bloomerang

JULY 29, 2024

Strategies to attract and recruit new members I promised you 19 tips to supercharge your membership strategy, and here they are, neatly packaged into five strategic approaches. Each approach targets an essential aspect of membership recruitment and engagement, offering a clear roadmap to expand your nonprofit’s base.

Recruitment 104

Recruitment Collaborations Nonprofits Environmental 104

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Marketing 166

Marketing Marketing Recruitment Associations 166

Marketing for the Modern Nonprofit

APRIL 28, 2025

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.

Marketing 59

Marketing Marketing Retention Recruitment 59

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. If you don't have all three, your cause marketing will never be on solid footing and you'll keep falling over!

Retail 178

Retail Marketing Marketing Children 178

The Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes.

Recruitment 91

Recruitment Values Food Universities 91

NonProfit Leadership Alliance

JUNE 5, 2024

Encouraging empathy, active listening, and open-mindedness can help employees appreciate diverse perspectives and experiences. Leaders should lead by example by actively engaging with employees of all generations, soliciting feedback, and fostering an inclusive and supportive work environment.

Collaborations 246

Collaborations Public and Nonprofit Management Culture Leadership 246

Nonprofit Tech for Good

AUGUST 21, 2020

By Julia Boyun , Marketing Manager at RemoteHub – a job and volunteer marketplace and community that connects and matches companies and nonprofit organizations with remote professionals. It has more than 10,000 active companies and professionals offering services in 100+ categories.

Recruitment 128

Recruitment Nonprofit Administration and Development Nonprofit Organizations Nonprofit Organizations 128

Nonprofit Tech for Good

JUNE 27, 2025

Manager of Brand Marketing at Bloomerang – the unified giving platform for nonprofits designed to deliver deeper insights for more targeted outreach, stronger relationships, and greater impact. Sharing their stories allows potential recruits to see the tangible rewards of volunteering. By Melaina Chromy , Sr.

Recruitment 52

Recruitment Participation and motivation Public and Nonprofit Management Activism 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization.

Associations 134

Associations Recruitment Values Collaborations 134

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Fundraising Coach

JUNE 20, 2025

Search engine optimization (SEO)—the process of improving your site so it ranks higher in search engine results—is foundational to nonprofit website marketing. Better Impact’s volunteer recruitment guide recommends sharing behind-the-scenes videos and supporter spotlights to strengthen engagement. Optimize Your Site for Search Engines.

Marketing 52

Marketing Marketing Nonprofits Education 52

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. We cover this concept a lot at the Nonprofit Marketing Guide including how to do this while remaining Calm, Not Busy. Procedures are specific methods or steps for performing tasks or activities.

Production 248

Production Nonprofits Recruitment Management 248

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 144

Non-Profits Marketing Marketing Ethics 144

Affnetz

MAY 21, 2024

This will help you tailor the curriculum, activities, and overall experience to meet the needs and interests of your target audience. Develop a curriculum that aligns with your chosen theme and incorporates hands-on activities, interactive workshops, and engaging presentations. Will the curriculum be flexible?

Management 246

Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Nonprofit Marketing Guide

APRIL 29, 2020

An Online Ambassador Program will help build a strong community around your brand, and your ambassadors will be more likely to actively promote your organization if they are given this special role. This is the perfect time to recruit volunteers to participate in a “Listening Campaign”. Start an Online Ambassador Program.

Recruitment 230

Recruitment Activism Communication Associations 230

NonProfit Hub

JUNE 12, 2014

Last week, we wrote about how to recruit life-time volunteers for your nonprofit instead of relying on one-time helpers. While you should be open to recruiting all volunteers, no matter their age, recruiting Millennials can add new life to your organization and help provide a new energy to your projects and mission.

Recruitment 76

Recruitment Energy Activism Leadership 76

Selfish Giving

DECEMBER 6, 2011

If last December’s success is a yardstick, they’ll recruit even more followers with their So Right holiday promotion this month. Are you active on Foursquare and know how to use it? Are you active on social media in general? That’s why they call Foursquare location-based marketing.

Nonprofits 224

Nonprofits Recruitment Children Activism 224

Selfish Giving

FEBRUARY 22, 2010

But it’s missing one glaring thing: yep, you guessed it, cause marketing. But really, could you find an event with better bones for a cause marketing pitch than this one? So where are the cause marketing partnerships for Run to Home Base ? Cause marketing is a great way to recruit and activate these participants.

Marketing 124

Marketing Marketing Retail Recruitment 124

NonProfit Leadership Alliance

NOVEMBER 15, 2022

But there are a lot of moving parts to manage when it comes to hosting a fundraising event, from attendee comfort level to your marketing strategy. After all, an event for potential new members going through the recruitment process will look different than an alumni-focused event. Current student members. Potential student members .

Fundraising 246

Fundraising Fundraising Recruitment Activism 246

NonProfit Leadership Alliance

MAY 23, 2023

Activities and entertainment: Plan activities and entertainment that are related to the fundraiser and will engage attendees. In exchange, offer sponsors recognition on marketing materials or at the event. Volunteers: Recruit volunteers to help with the planning, setup, and execution of the fundraiser.

Fundraising 246

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 246

NonProfit Leadership Center

JUNE 17, 2024

Effective Strategies for Attracting Nonprofit Professionals Mission-Driven Recruitment A great starting point to attract top talent is to ensure your organizational messaging clearly articulates your mission. This should be both an internal and external component of your content marketing strategy.

Retention 215

Retention Culture Nonprofit Leadership Leadership 215

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7. Instagram: 1.4

Marketing 132

Marketing Marketing Fundraising Fundraising 132

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 246

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 246

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Marketing 122

Marketing Marketing Retail Nonprofits 122