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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

McKee explains, “Therefore, the Inciting Incident first throws the protagonist’s life out of balance, then arouses in him the desire to restore that balance … the Inciting Incident propels the protagonist into an active pursuit of this object or goal.”[7]. Nonprofit and Voluntary Sector Quarterly , 0899764020971045. [10] 14] Smith, S.,

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How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)

iMarketSmart

For nonprofit managers, numbers are important. Journal of Public Economics, 87(3-4), 681-701; Eckel, C. Journal of Public Economics, 95(5-6), 344-350. [4] Organizational Behavior and Human Decision Processes, 97(2), 106-116. Organizational Behavior and Human Decision Processes, 102(2), 143-153. [6]