NonProfit PRO

NOVEMBER 15, 2024

Video advertising provides an accessible, emotionally engaging way to do so. Nonprofits must convey complex global issues in a way that connects with supporters.

Advertising 130

Advertising Nonprofits 130

NonProfit PRO

APRIL 28, 2025

LG Ad Solutions and AdGood are making Connected TV advertising more accessible for nonprofits by leveraging unsold streaming inventory.

Advertising 130

Advertising Nonprofits 130

NonProfit Leadership Alliance

FEBRUARY 14, 2024

Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. To help you get started with programmatic advertising, we’ll explain the basics, why it’s useful, and tips for successful implementation. What Is Programmatic Advertising?

Advertising 130

Advertising Recruitment Leadership Nonprofit Leadership 130

Nonprofit Marketing Guide

APRIL 15, 2020

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed.

Advertising 228

Advertising Foundations Marketing Marketing 228

The Chronicle of Philanthropy

NOVEMBER 28, 2022

Some organizations have paused or reduced both advertising and communications over concerns about the changes that have occurred in the weeks since Elon Musk bought Twitter. By Sara Herschander.

Advertising 332

Advertising Nonprofits Communication 332

The NonProfit Times

DECEMBER 4, 2024

More than a third (36%) of all programmatic advertising revenues came from giving in the four days before GivingTuesday, said Adva Priso, chief digital strategy officer of Moore, refencing the firm’s client data. . & Canada Hubs in providing on-the-ground support to regional GivingTuesday leaders.

Advertising 130

Advertising Public and Nonprofit Management Culture Health 130

NonProfit PRO

APRIL 18, 2023

Managing successful paid advertising campaigns with tight budgets and limited resources can be challenging. Fortunately, there are several platforms with programs that offer exclusive resources to nonprofit organizations to help them further their mission.

Advertising 264

Advertising Management Nonprofit Organizations Nonprofit Organizations 264

NonProfit PRO

MAY 9, 2023

Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.

Advertising 245

Advertising Nonprofits 245

Nonprofit Tech for Good

NOVEMBER 16, 2024

2024 Nonprofit Advertising Benchmark Study :: Download [US] Published by Whole Whale 8. Nonprofit Pulse Report 2024 :: Download [Europe] Published by Salesforce 5. 2024 Digital Technology in the Not-for-Profit Sector Report :: Download [AU and NZ] Published by Infoxchange 6.

Marketing 128

Marketing Marketing Fundraising Fundraising 128

NonProfit PRO

JUNE 10, 2022

In the state of this current economy, the lack of marketing and advertising messages grows louder. Nonprofits often complain about how they do splendid work in the community, but no one knows what they do.

Marketing 279

Marketing Marketing Advertising Nonprofits 279

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 26, 2023

Mobile Advertising for Countertops: Strategies for a Digital Edge Embrace the future of countertop marketing with ‘Mobile Advertising for Countertops: Strategies for a Digital Edge.’ Chapters What Sets Mobile Advertising Apart for Countertops? How to Implement Effective Mobile Advertising Strategies?

Advertising 84

Advertising Production Marketing Marketing 84

Nonprofit Marketing Guide

JULY 29, 2021

Advertising. Here’s why: Advertising on both Google and Facebook has become so complicated with all the different formats and bidding that it’s nearly impossible to take a casual approach to it and still be successful. Again, it will be both more efficient and more effective that way.

Advertising 309

Advertising Production Marketing Marketing 309

NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Advertising 264

Advertising Marketing Marketing Nonprofits 264

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

Marketing 264

Marketing Marketing Advertising Nonprofits 264

NonProfit PRO

MARCH 23, 2023

Health and happiness advertising agency Common Good has been granted B Corp status—a private certification of for-profit companies of social and environmental performance—by nonprofit B Lab.

Environmental 246

Environmental Advertising Health Nonprofits 246

Nonprofit Marketing Guide

AUGUST 17, 2021

Social media (including Instagram Stories, LinkedIn, and Twitter), gaining followers, engagement, and advertising on social platforms. Here are some of the standout topics in the graphic: Data analysis, measurement, and reporting dashboards. Email engagement, automation, and lead generation. Trends and what’s next.

Advertising 292

Advertising Communication Marketing Marketing 292

NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

Advertising 244

Advertising Marketing Marketing Nonprofits 244

NonProfit PRO

MARCH 21, 2023

Applications are now being accepted for the 2023 McGuffin Grant, created by Chicago-based marketing and advertising agency McGuffin Creative Group, to help a 501(c)(3) nonprofit further its mission with $30,000 in creative services.

Advertising 242

Advertising Marketing Marketing Nonprofits 242

NonProfit PRO

AUGUST 8, 2022

Did you know that Data Axle Nonprofit’s James Purtle and Amy Braiterman are speaking at the Association of National Advertisers conference next week?

Advertising 246

Advertising Associations Marketing Marketing 246

Nonprofit Tech for Good

FEBRUARY 12, 2025

Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. HootSuite Social Media Trends Report ] 53% of nonprofits spend on social media advertising. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. Facebook Facebook has 3.05

Advertising 87

Advertising Activism Nonprofits Technology 87

NonProfit PRO

OCTOBER 25, 2022

the only free nonprofit platform integration to deliver insights, new prospects, and advertising tools at the touch of a button to any nonprofit platform customer. boodleAI announced the launch of boodle it!,

Advertising 233

Advertising Nonprofits Technology 233

Nonprofit Marketing Guide

JUNE 9, 2021

Running an advertising campaign? “Raising awareness” means different things to different people. Are you being asked by your boss or board of directors to. Get the word out? Do some public outreach? Get some media attention? Get some word of mouth going? Go viral? (We We really hope this particular phrase will fall out of favor now!).

Advertising 290

Advertising Marketing Marketing Nonprofits 290

NonProfit PRO

APRIL 1, 2024

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

Advertising 214

Advertising Fundraising Fundraising Technology 214

Nonprofit Marketing Guide

MARCH 1, 2022

After Hurricane María, I started to work as Communications Officer for the Puerto Rico Community Foundation, where I’m in charge of social media, web page, advertising, internal communications as publications, emails marketing, and multimedia, and relations with media outlets, among other tasks.

Communication 287

Communication Public and Nonprofit Management Nonprofit governance and management Non-Profits 287

Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. At face value, AI appears to be a gift from the fund development and marketing gods.

Non-Profits 95

Non-Profits Nonprofit Administration and Development Ethics Advertising 95

Nonprofit Tech for Good

NOVEMBER 7, 2024

There are no refunds.

Marketing 98

Marketing Marketing Fundraising Fundraising 98

Nonprofit Marketing Guide

NOVEMBER 25, 2020

Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage. But there are some other places you might not instantly think of.

Advertising 233

Advertising Production Marketing Marketing 233

Nonprofit Marketing Guide

OCTOBER 29, 2021

If you run targeted advertising campaigns that use cookies, you might want to attend As the Cookie Crumbles: Strategies for Adapting your Advertising Program in a Cookieless World with M+R. Carmine Gallo says A Leader’s Words Can Change A Culture.

Communication 236

Communication Advertising Nonprofits Culture 236

The NonProfit Times

JANUARY 7, 2025

Television advertising executives have launched AdGood, a Thousand Oaks, California, nonprofit intended to provide low-cost ads to charities via connected TV (CTV). Founded by advertising technology executiveKris Johns, AdGood will partner with CTV publishers that donate unused ad inventory.

Advertising 52

Advertising Finance Associations Production 52

Nonprofit Marketing Guide

JANUARY 22, 2020

Here’s a graphic to help explain the difference and the overlap: You can send advertising content or appeals to your opt-in email lists. You send great content that keeps people on your lists, which allows you to also send them advertising or appeals. The sweet spot is when these two strategies work together.

Marketing 194

Marketing Marketing Advertising Communication 194

NonProfit Leadership Alliance

JUNE 5, 2024

Michael also holds an undergraduate degree in advertising, public relations, and graphic design and a graduate degree in wellness promotion from Morehead State University. He completed his DBA in Organizational Leadership and Development researching Appalachian nonprofits, psychological contracts, and retention.

Collaborations 245

Collaborations Public and Nonprofit Management Culture Leadership 245

NonProfit Leadership Center

MAY 1, 2023

Effective Digital Marketing Integrates Advertising & Email at a Deeper Level While executing a multi-channel approach for marketing and fundraising is a best practice, the 2023 M+R Benchmarks Study revealed that digital advertising and email programs are dependent on each other beyond messaging integration.

Disaster Relief 203

Disaster Relief Advertising Nonprofit Leadership Poverty 203

Nonprofit Marketing Guide

NOVEMBER 8, 2018

GENERAL ADVERTISING is the placement of content into online, print, and broadcast channels meant to reach a targeted or general audience, rather than specific individuals. It can include everything from free flyers posted on bulletin boards to paid advertising in print and remarketing ads on social media.

Communication 211

Communication Public and Nonprofit Management Advertising Nonprofits 211

Candid

APRIL 21, 2025

Use whatever PR or marketing channels your organization has availableemails, advertising in digital or print media, billboards, etc. Make the most of the campaign by raising awareness of your nonprofit outside the store, too. Make sure potential donors know their money will actually support your work. Transparency is important.

Retail 98

Retail Charitable Organizations Education Education 98

Nonprofit Marketing Guide

MAY 11, 2021

Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

Communication 315

Communication Public and Nonprofit Management Nonprofits Advertising 315

NonProfit Leadership Alliance

APRIL 28, 2024

Developing Paid Advertising Skills Paid advertising, and Google Ads in particular, is a powerful tool for nonprofits to increase visibility, drive donations, and promote programs. Advertising skills can complement organic outreach efforts such as social media and email marketing, creating a well-rounded digital marketing strategy.

Nonprofit Management 246

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 246

Nonprofit Marketing Guide

AUGUST 13, 2021

Want to start advertising on Instagram? This week we have Instagram ad tips, metrics for video and social, and bad arguments against Community-Centric Fundraising. It’s time for Mixed Links… Madison Gonzalez tells you how to Exponentially Increase Donations At Your Next Event With Facebook Fundraisers.

Communication 281

Communication Ethics Advertising Nonprofits 281