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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship. The tour and experiences help here as well. How complicated?

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

It tested four online advertisements for a children’s charity.[19] But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? framed messages in charity advertising: Meta?analytic framed appeals do not differ significantly on persuasiveness in charity advertising.”). [17]