Advertising Entrepreneurship Non-Profits Public and Nonprofit Management 
Stanford Social Innovation Review
NOVEMBER 17, 2022
The False Binary Between For-profits and Nonprofits: Where the Troubles Begin. We decided early on to incorporate NeedsList as a for-profit, purpose-driven company. Our reasoning was straightforward: We didn’t want to be seen as competing for funding with the nonprofits using our software. We weren’t alone.
iMarketSmart
MAY 8, 2023
It might have clever advertising. Transactional behavior in charities I often share research findings with nonprofit groups. A frustrated manager interrupted, “But I just want their money. Footnotes: [1] In experiments, giving to family members always exceeds giving to non-family members. It’s an unnatural act.
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