Pam Moore

MAY 14, 2017

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 166

Foundations Marketing Marketing Advertising 166

Pam Moore

JULY 18, 2016

If you want to learn the foundational requirements for writing a successful blog post that will support and help you achieve your business and marketing goals and objectives, then you have landed on the right blog post today. Importance of understanding your audience and the value you provide to them. SoundCloud.

Foundations 113

Foundations Advertising Marketing Marketing 113

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 264

Health Public and Social Policy Public and Nonprofit Management Civil Society 264

NonProfit PRO

JUNE 6, 2025

“Acquiring Cobalt underscores Momentive’s dedication to making strategic technology investments that deliver greater value to our customers and partners. Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid",

Associations 130

Associations Management Retail Nonprofit governance and management 130

NonProfit Leadership Alliance

JULY 2, 2024

Reviewal of Values, Mission, and Beliefs Core values, mission, and beliefs serve as the foundation of every nonprofit organization. Established nonprofits periodically review and reaffirm their values, mission, and beliefs to ensure alignment with their evolving priorities, community needs, and societal trends.

Public and Social Policy 246

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 246

NonProfit Leadership Alliance

JULY 10, 2023

Nonprofits can create strong psychological contracts by aligning organizational values with staff passions. By prioritizing employee retention, nonprofits can build a strong foundation for long-term success and positive community impact.

Retention 245

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 245

Pam Moore

JUNE 2, 2017

Or maybe you have a Facebook business Group but it's not delivering any value for your business. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell. Facebook Advertising: Difference Between Boosted Post and Other Advertising Options.

Advertising 167

Advertising Production Marketing Marketing 167

Pam Moore

MAY 9, 2016

It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. I share with you 8 foundations for integrating emotion into your branding strategies. Foundations of emotional branding. ” Source.

Foundations 113

Foundations Participation and motivation Advertising Marketing 113

Pam Moore

NOVEMBER 14, 2017

Audience marketing 101 foundations. How to maximize every $1 spent on Facebook advertising. This is a value packed webinar offering tangible advice and strategies. WHY you must embrace audience marketing in 2018. 3 easy steps to get started now. Audience marketing myths BUSTED. How to gain a competitive edge immediately.

Marketing 158

Marketing Marketing Advertising Foundations 158

Stanford Social Innovation Review

JUNE 23, 2025

Business Foundations Government Nonprofits & NGOs Social Enterprise Solutions Advocacy, Funding, Leadership, etc. 23, 2025 (Photo by iStock/EyeEm Mobile GmbH) Sometimes the simplest tools bring the most value. 23, 2025 (Photo by iStock/EyeEm Mobile GmbH) Sometimes the simplest tools bring the most value. Simply asking “why?”

Participation and motivation 103

Participation and motivation Nonprofit governance and management Health Public and Social Policy 103

NonProfit Leadership Alliance

APRIL 28, 2024

Why Developing Nonprofit Management Skills Is Important Encouraging professional development aligns with the intrinsic values of many nonprofits, such as growth, learning, and community improvement. When you can build relationships with supporters and sponsors, you’ll create a solid foundation of support. Diversify funding sources.

Nonprofit Management 246

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 246

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Value Received. It's value received.

Foundations 167

Foundations Leadership Production Values 167

Bloomerang

APRIL 11, 2025

Good prose writers are not necessarily also good advertising writers, and this is where a little AI brainstorming assist can pack a big punch. Value matching ChatGPT can synthesize information about your organization and a funders preferences (i.e., This can speed up the process, and assure you dont leave out any important elements.

Nonprofits 84

Nonprofits Values Advertising Governance 84

Pam Moore

OCTOBER 18, 2016

The worst part is that the primary idea and foundation this person offered was to leverage content from other people. What happened to providing value to your readers, listeners and views by… being unique? The goal is not to create masses of content that looks, reads and sounds like everyone else. being relevant? SoundCloud.

Advertising 167

Advertising Foundations Leadership Law 167

Ann Green

MARCH 11, 2021

If you want to leverage your own site as a donor engagement tool, make sure to follow these five tips: Review general website development best practices Integrate your site with other nonprofit solutions Advertise your upcoming campaigns and events Add consistent content to your blog roll Consider starting an online webinar series.

Advertising 230

Advertising Nonprofits Recruitment Marketing 230

Pam Moore

AUGUST 23, 2017

Best practices for brand building using Messenger advertising and more. This is a value packed webinar offering tangible advice and strategies. How to use Facebook Messenger quickly and easily. Facebook Messenger 101 (why, what & how). Top 3 ways to use Facebook Messenger today to grow your business.

Advertising 164

Advertising Marketing Marketing Technology 164

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated.

Advertising 113

Advertising Non-Profits Foundations Marketing 113

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? – – Too Greedy?

Homelessness 128

Homelessness Foundations Values Advertising 128

Nonprofit Marketing Guide

JULY 12, 2023

A marketing strategy – as mentioned earlier, a well-defined marketing strategy serves as the foundation for your budgeting process. Salaries, outside labor, advertising costs, promotional items, staff training, equipment, shared costs like building rent, and supplies – the list goes on!

Marketing 189

Marketing Marketing Finance Advertising 189

Ann Green

NOVEMBER 16, 2022

This led to nonprofits: Advertising any content on their website, including pages that people wouldn’t find useful. This decreased the program’s value and led to users encountering content they weren’t searching for. Targeting keywords that didn’t align with the searcher’s intent and brought unqualified prospects.

Advertising 219

Advertising Management Marketing Marketing 219

Pam Moore

NOVEMBER 29, 2017

It requires both art and science and working with the influencer to ensure you also provide the influencer value and that you are helping them achieve their goals as well. It's important to understand what motivates influencers, how they get paid and how you can best provide them value. – Influencer marketing foundations 101.

Marketing 160

Marketing Marketing Advertising Values 160

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2025

Leverage Data-Driven Decisions Gut instinct has its place, but data should be the foundation of your marketing decisions. Its all about meeting your audience where they are and delivering content that adds value. Digital advertising has never been more competitive, but it can deliver high returns with the right approach.

Marketing 52

Marketing Marketing Advertising Leadership 52

Nonprofit Tech for Good

APRIL 20, 2020

She’s worked with Movember, Dress for Success, USTA, American Idol, The Gary Sinise Foundation, Hashtag Lunchbag, and many more. . Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Are you ready to innovate? .

Production 132

Production Values Nonprofits Advertising 132

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Blogging gives you a cost-effective, powerful way to spread the word without breaking the advertising bank. How Can Nonprofits Benefit from Blogging. Learn how nonprofits can benefit from blogging.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 1, 2023

Digital Advertising: Maximizing Reach and ROI In the competitive and ever-changing marketing and communications landscape, digital advertising connects businesses with their target audience. This article will examine all these facets, shedding light on how the mastery of online advertising can lead to sustainable business growth.

Advertising 52

Advertising Ethics Technology Marketing 52

Pam Moore

DECEMBER 7, 2017

It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Bloomerang

SEPTEMBER 12, 2023

Nonprofits focused on the preservation of local journalism are being called to step up, and many of the country’s largest private foundations have announced $500 million in funding over five years to support them, an extraordinary initiative called Press Forward. Press Forward seeks to stop and reverse that trend.

Advertising 118

Advertising Education Education Public Policy 118

Nonprofit Tech for Good

NOVEMBER 7, 2021

It is critically important to craft your key messages in specific language that reflects their values and on platforms they can relate to. This information becomes the foundation of your messaging, so don’t skip this discovery phase! Thus, the name of the campaign echoed the key messages: “Values. The results?

Recruitment 138

Recruitment Values Education Education 138

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s value received.

Marketing 113

Marketing Marketing Foundations Leadership 113

Selfish Giving

JANUARY 27, 2021

Grocery chain Krogers is reviewing its list of nonprofit partners after it unwittingly supported a group that's "not aligned with the company's values." Corporate Partnerships Sales & Activation Coordinator, Arizona Sports Foundation , Scottsdale, AZ ($47k - $64k) 3. Super Bowl advertisers spend $5 million for 30 seconds.

Advertising 130

Advertising Children Food Management 130

Pam Moore

MARCH 8, 2018

It’s whether you talk about yourself all day on Facebook or if you offer real value. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Value relationships. Human brands value the people more than the dollar signs. Listen to other humans.

Non-Profits 167

Non-Profits Culture Values Marketing 167

Nonprofit Marketing Guide

JULY 21, 2016

Here’s a True/False test that should help you navigate some common situations that crop up for nonprofits that deal with the media: True or false: We advertise in the newspaper. Most news organizations have a bright line between their advertising departments and their newsrooms — and for good reason.

Ethics 114

Ethics Public and Nonprofit Management Advertising Nonprofit governance and management 114

Pam Moore

SEPTEMBER 7, 2016

The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels. Why you must never be afraid to ask for help. SoundCloud.

Marketing 113

Marketing Marketing Advertising Technology 113

Pam Moore

SEPTEMBER 2, 2016

You must deliver them value where they are, using methods, language and mediums that will inspire them, connect with them and bring them closer to your brand. 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Sign up here-> You are the Media – Building Your Media Foundation.

Technology 113

Technology Advertising Marketing Marketing 113

Pam Moore

JANUARY 28, 2016

How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 172). Sign up here-> You are the Media – Building Your Media Foundation. In this 25 minute podcast you will learn: . Twitter in a Nutshell.

Advertising 113

Advertising Foundations Marketing Marketing 113

Bloomerang

MARCH 14, 2025

Effective internal communication and trust are the foundation of donor retention success. They amplify fundraising campaigns through digital strategies, advertising, and outreach efforts. This means that every team member, from leadership to program staff to fundraisers, feels heard, valued, and supported.

Finance 79

Finance Fundraising Fundraising Collaborations 79