3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. For a cancer research charity, adding that government funding was cut did the same.[10] It tested four online advertisements for a children’s charity.[19]
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