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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

This can happen with natural disasters or social and political events.[14] It tested four online advertisements for a children’s charity.[19] International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Public Administration Review, 80 (2), 294-304. [11] Political Psychology, 25 (4), 507-523; Miller, J.M,

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How to build deeper connections with your donors using surveys

iMarketSmart

The idea is this: Suppose we ask a person to do some pro-social act. People are less likely to act pro-socially than to predict they will act pro-socially. Asking for the prediction first increases pro-social behavior. The question begins with a “social norm” statement. 33] This uses social-emotional language.

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How transactional donor relationships kill generosity

iMarketSmart

It might have clever advertising. A frustrated manager interrupted, “But I just want their money. Journal of Nonprofit & Public Sector Marketing, 28 (2), 164-184; Küchler, L., Non-profit organization’s innovative donor management-the identification of salient factors that drive donor loyalty. Policy Press.

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. Individuation “denotes the process by which a person becomes a psychological ‘in-dividual,’ that is, a separate, indivisible unity or ‘whole.’ The setting prepares the donor for the challenge. Fordham & G.

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A combination of technology and psychology - bad web sites (confusing, poor layout, etc.)

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Did You Miss The Online Holiday Fundraising Season? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" A combination of technology and psychology - bad web sites (confusing, poor layout, etc.)

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

I’ve started and managed legacy giving programs at four different charities in the trenches. They may not know that you’re set up to accept and manage these gifts. You know, we’re talking about money management, so they need to know you’re fiscally-responsible. You can do it.