Remove Advertising Remove Production Remove Values
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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Local product makes good” stories are often a slam dunk. Also don’t forget about local radio for paid advertising if it would be relevant. Does your press release focus on an individual who would be of particular interest to specific publications?

Values 258
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Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

Think the traditional 4 P’s of marketing: product, price, promotion and place. Product ties to cause. Place reaches consumers in an untraditional way and place with cause messages often supported by in-store point of purchase advertising. The cause tie helps the product and company to stand out in the crowded marketplace.

Marketing 264
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Newsletter: How to Build a Partnership Web Page That Converts ; Nonprofit: ‘The Eagles Drive Our Fundraising’ Should You Send a Fundraising Letter From Two People?

Selfish Giving

These real-world stories help illustrate the value and outcomes of partnership. 💡 There are no naming rights, no courtside logos, and barely any advertising on the grounds. ✔ Strong Call to Action Andy writes, “Every page should have a clear and prominent CTA, ideally above the fold.” One of my faves! And that’s the point.

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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. Or maybe you have a Facebook business Group but it's not delivering any value for your business. Facebook Advertising Policies in a Nutshell.

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13 ways you kill your productivity

Jeff Brooks

Staying on task and productive. Here are some of the ways we do that, from the Publication Coach Blog, at How to kill your productivity : Overestimate the amåount of time you have. Underestimate the value of small actions. Do one thing at a time if you want to be most productive. We find ways to be unproductive.

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Keeping the Dream Team: Unleashing the Power of Employee Retention in Nonprofits

NonProfit Leadership Alliance

Nonprofits can create strong psychological contracts by aligning organizational values with staff passions. Michael holds an undergraduate degree in advertising, public relations, and graphic design and a graduate degree in wellness promotion from Morehead State University.

Retention 245
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Embrace Your Inner Grinch and Steal Business from Other Causes

Selfish Giving

.’s fancy word for advertising) to a business that had never bought advertising. Businesses that didn’t advertise simply didn’t appreciate the value of it, much less a niche branding product like underwriting on public television. understood the value of advertising and was an easier sell.