The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Let’s go back to the first law. In the primal game, giving has an unbreakable law: Giving must be seen by partners who are able and willing to reciprocate. Do these signal a social, helpful-reciprocity relationship?
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