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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

When the donor identifies with its characters and values. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. This approach is simple.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 52
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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. Charitable contributions driven by ethical egoism may provide the most benefit to the donor, however.

Ethics 111