Altruism and Helping Charitable Organizations Public and Nonprofit Management Public and Social Policy 
iMarketSmart
MAY 8, 2023
In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”
iMarketSmart
JUNE 20, 2022
For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. This can happen with natural disasters or social and political events.[14] But increasing anger didn’t work if the gift just generally helped people.
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