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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. What makes someone give to one organization versus another one? Social Dynamics.

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Why You Should Never Feel Bad About Asking Someone To Give

Bloomerang

It’s helpful to reconnect with all the benefits giving has to offer. 1989 study by behavioral economist James Andreoni : The concept of “warm-glow giving” – also called “impure altruism” because the giver gets something back — is introduced. If you want happiness for a lifetime, help somebody.”