Dr. James explains how to harness friendship reciprocity to unlock heroic donations
iMarketSmart
JUNE 19, 2023
Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. Of course, these evolutionary theorists weren’t writing about major gifts fundraising. 3] But they are tricky.
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