Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] Short-term, transactional behavior signals the absence of a mutual sharing or helping relationship. It can be helpful. I’m a data guy.
52 
Let's personalize your content