Remove Altruism and Helping Remove Communication Remove Fundraising Remove Participation and motivation
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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. She helps brands grow engagement and build relationships with their audience. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base.

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How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).

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Your mission is the gift. Really.

Nonprofit Marketing Blog

Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. This is good advice and recommended reading for all fundraisers! I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! In actual fundraising, they’re also rare. Participants each get money. So, you visit.

Values 89
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” Sharing is communal. It means being part of a group, a partnership, a community. He is part of a community of beneficiaries.) The gift helps those in another country rebuild after an earthquake. It isn’t sharing because it isn’t communal. It is mutual.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! In actual fundraising, they’re also rare. Participants each get money. So, you visit.

Values 52
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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Some want to make their community a better place.