Remove Altruism and Helping Remove Communication Remove Marketing Remove Participation and motivation
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3 Steps to Comms that Connect (Frank Talk: Part 2)

Getting Attention

Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. I wouldn’t waste a moment!

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How many ways can you say “thank you” to a donor?

iMarketSmart

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . Invite them to participate in an exclusive dinner, lunch or event that proves impact or provides other benefits (such as a sense of community).

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Your mission is the gift. Really.

Nonprofit Marketing Blog

If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? Is it the reward or the increased communication that has inspired the fundraising activity? Incentives beget more incentives.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 52
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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Some want to make their community a better place. So, why do people give?