Giving vs. Sharing: The Power of Community in Major Gifts Fundraising
iMarketSmart
JULY 10, 2023
Giving helps “those people.” Sharing helps “us.” Sharing is communal. It means being part of a group, a partnership, a community. He is part of a community of beneficiaries.) The gift helps those in another country rebuild after an earthquake. It isn’t sharing because it isn’t communal. It is mutual.
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