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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 89
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” Sharing is communal. It means being part of a group, a partnership, a community. He is part of a community of beneficiaries.) The gift helps those in another country rebuild after an earthquake. It isn’t sharing because it isn’t communal. It is mutual.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 52
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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others.