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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. In this article, we will explore 18 tips to help non-profits achieve these goals.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others.