Altruism and Helping, Fundraising, Public and Nonprofit Management and Social Action

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Altruism and Helping

Fundraising

Public and Nonprofit Management

Social Action

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

JULY 17, 2023

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. It helps the donor move to a “yes.”

Psychology

Psychology Altruism and Helping Public and Nonprofit Management Fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. It comes from a moral identity.

Psychology

Psychology Public and Social Policy Altruism and Helping Values

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

Nonprofit Leadership Zone

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

Webinars

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