How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
Effective fundraising can deliver real value to donors. For example, it can enhance public reputation. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. It comes from a moral identity.
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