Remove Altruism and Helping Remove Fundraising Remove Recruitment Remove Retention
article thumbnail

The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. In fundraising, the same rules apply.

article thumbnail

Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

article thumbnail

10 Ways to Immediately Invest in Your Nonprofit Organization

NonProfit Hub

Your nonprofit exists to help the world. You want every possible dollar you get to help fulfill your mission. For example – it might cost a nonprofit $50,000 to hire a major donor fundraiser. Why does Google spend billions on recruiting and employee benefits? Believe us, it’s not altruism. I get that.