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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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Kid Philanthropy

The Agitator

Zach Bonner set out to help homeless kids in his area of Florida. More and more there is public recognition for youth fundraising and volunteerism, including valuable scholarships, leading some cynics to question the altruism involved. No doubt there are some kids who "do charity" to round out their college credentials.