Dr. James explains the power of giving: why leading with a gift always wins
iMarketSmart
MAY 22, 2023
1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. If there was a seminar at the Law School, we would invite them to that. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship.
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