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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. Her brother runs a used car lot.

Values 52
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Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. The gift value is identical. If there was a seminar at the Law School, we would invite them to that. The charity signals that the donor is valued. (We 2] What’s the best strategy in this game?

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But this must be a crisis for the donor’s people or values.