iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have a detailed marketing plan.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

NOVEMBER 28, 2022

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Senior management resists giving influence or control to customers.”. Strategic Account Management isn’t either.

Fundraising 52

Fundraising Fundraising Public and Nonprofit Management Management 52

iMarketSmart

SEPTEMBER 19, 2022

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Altruism and Helping Values 52