Remove Altruism and Helping Remove Marketing Remove Retention Remove Values
article thumbnail

Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

article thumbnail

How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have a detailed marketing plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

Focusing on short-term financial numbers rather than customer need and value creation. They’re just designed to succeed at two opposite ends of the market. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. They’re about creating long-term value. I’m a data guy.

article thumbnail

Agitator Cliff Notes: What’s Next?

The Agitator

Ways to create value in digital marketing. How is your culture helping reach your mission (or sabotaging that effort)? Marketing cartoons. If you haven’t seen these, you aren’t living your best marketing life. Winning in marketing, but this time for votes in political campaigns. Retention espresso.

article thumbnail

10 Ways to Immediately Invest in Your Nonprofit Organization

NonProfit Hub

Your nonprofit exists to help the world. You want every possible dollar you get to help fulfill your mission. Believe us, it’s not altruism. Starting your nonprofit blog means beginning a journey that will help you enormously long term, but it takes a ton of work to begin and maintain initially, even for the first few months.

article thumbnail

How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.