3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)
iMarketSmart
JUNE 20, 2022
These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. He writes, “When an Inciting Incident occurs, it must be a dynamic, fully developed event, not something static or vague. To motivate dramatic action, the problem must be disruptive.
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