What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising
iMarketSmart
NOVEMBER 7, 2022
It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. Story works for the donor.
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