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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. In fundraising, story works to motivate the donor. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. Story works for the donor.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. This can happen with natural disasters or social and political events.[14] Otherwise, it won’t motivate action.