Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising
iMarketSmart
JULY 17, 2023
Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. It helps the donor move to a “yes.”
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