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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. 3] Both work by supporting reciprocal social relationships.[4] In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. The university had a chance to help, and it didn’t.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

It promotes personal and social norms supporting a heroic response. 2] It might be external, public, and commercial. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. The inciting incident is the challenge.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

This can happen with natural disasters or social and political events.[14] But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Public Administration Review, 80 (2), 294-304. [11]

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It can support a shared pro-social code.[4] 1] But fundraising can do more.