Remove Altruism and Helping Remove Public and Nonprofit Management Remove Retention Remove Values
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The importance of expressing impact and gratitude in fundraising

iMarketSmart

Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful.

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Focusing on short-term financial numbers rather than customer need and value creation. A job explanation: Big sales v.

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How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.