The importance of expressing impact and gratitude in fundraising
iMarketSmart
JUNE 5, 2023
Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. Gratitude signals their view of The impact of the gift The value of the relationship, and Their willingness to reciprocate. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful.
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