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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Another study found that showing people data on how their giving compared with others of their same age, education, and region increased their subsequent charitable giving.[22] It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Fordham, & G.

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. It can support a shared pro-social code.[4] Thus, costly punishment can be a form of pro-social action.[5] It might be freedom or education. Evolutionary psychology series: The evolution of morality. It depends.