How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
2] More formally, a match is associated with a “cooperation” frame, which makes donors feel more generous, while a rebate is associated with a “reward” frame, which does not. Incentives and prosocial behavior. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. 11] Arkes, H.
52 
Let's personalize your content